Will Tradeoffs In The Next iPhone Boost Or Dampen Demand?

As the world gears up for the launch of the next iPhone, reports indicate that some of the rumored changes and features suggest that the tradeoffs that are likely to be made in order to come up with a revolutionary product might not be well received. This could mean that fans of the iPhone might choose to stick with the current offerings rather than upgrade.

One of the much-talked about new feature is an edge-to-edge curved screen. This will, however, mean that the home button or the fingerprint sensor will not be on the front. The most recent speculation suggests that these features will be moved to the back. That might not work well with users. As a prelude to how that might be received, Samsung is getting criticized for having moved its Touch ID-equivalent to the rear since it has resulted in a negative user experience.

High price

Another thing that might not work in Apple’s favor is the price. Due to the added fancy features such as OLED screens, facial recognition and curved glass, the price of the next iPhone, or at least one of the models, is expected to reach a record high. Some rumors indicate it could go as high as $1,000. This is because Apple will not sacrifice the profit margins it normally enjoys on its products and will therefore have to pass the added costs to the consumers.

Additionally, OLED technology has not matured yet and there are still some small issues that need to be worked out. It is therefore likely that Apple’s first-generation OLED smartphones could experience some bugs which might negatively impact user experience. This might make potential buyers to hold back and wait to upgrade their iPhones a year or more later when the problems have been sorted out.

Record demand

Despite the likely challenges that Apple is likely to face with its upcoming iPhone, Apple is bracing itself for record demand as the iconic phone marks its 10th anniversary. The latest reports indicate that the chipmakers the Cupertino, California-based tech giant partners with are bracing for a record demand for their chips. A publication based in Taiwan and which has sources at some of the suppliers that Apple works with has revealed that demand for chips for its next iPhone is expected to average about 50 million units per quarter. This is based on forecasts suggesting that Apple is counting on selling approximately 230 million units of the next iPhone.

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