Reviewing XO Group (NYSE:XOXO) & Its Rivals

XO Group (NYSE: XOXO) is one of 37 publicly-traded companies in the “Advertising & Marketing” industry, but how does it compare to its competitors? We will compare XO Group to similar companies based on the strength of its institutional ownership, analyst recommendations, valuation, profitability, earnings, dividends and risk.

Volatility and Risk

XO Group has a beta of 0.96, indicating that its stock price is 4% less volatile than the S&P 500. Comparatively, XO Group’s competitors have a beta of 1.05, indicating that their average stock price is 5% more volatile than the S&P 500.

Analyst Recommendations

This is a summary of current ratings for XO Group and its competitors, as reported by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
XO Group 0 3 2 0 2.40
XO Group Competitors 47 427 884 16 2.63

XO Group presently has a consensus target price of $20.05, suggesting a potential upside of 0.50%. As a group, “Advertising & Marketing” companies have a potential upside of 13.62%. Given XO Group’s competitors stronger consensus rating and higher probable upside, analysts plainly believe XO Group has less favorable growth aspects than its competitors.

Valuation & Earnings

This table compares XO Group and its competitors top-line revenue, earnings per share (EPS) and valuation.

Gross Revenue EBITDA Price/Earnings Ratio
XO Group $155.73 million $14.12 million 73.89
XO Group Competitors $1.17 billion $157.21 million 18.88

XO Group’s competitors have higher revenue and earnings than XO Group. XO Group is trading at a higher price-to-earnings ratio than its competitors, indicating that it is currently more expensive than other companies in its industry.


This table compares XO Group and its competitors’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
XO Group 4.55% 4.71% 3.89%
XO Group Competitors -11.34% -11.09% -4.31%

Insider & Institutional Ownership

83.3% of XO Group shares are owned by institutional investors. Comparatively, 59.1% of shares of all “Advertising & Marketing” companies are owned by institutional investors. 6.8% of XO Group shares are owned by company insiders. Comparatively, 22.7% of shares of all “Advertising & Marketing” companies are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.


XO Group competitors beat XO Group on 8 of the 13 factors compared.

About XO Group

XO Group Inc. is engaged in providing content and marketing solutions, targeted advertising programs, transactions and merchandise. The Company’s multi-platform brands guide couples through transformative life stages from getting married with The Knot, to moving in together with The Nest, to having a baby with The Bump, and helping bring celebrations to life with entertainment vendors from Incorporated (GigMasters). The Knot is the wedding resource and marketplace that engages, matches and connects couples. The Bump is a pregnancy and parenting brand, providing personalized information, content and tools. The Nest is a brand focused on nesters setting up homes and navigating their lives together. GigMasters is an event marketplace for finding and booking the entertainment and vendors for birthday parties, weddings, anniversaries and corporate events, among others. The Company’s product offerings include Online Media Advertising, Transactions, and Publishing and Other.

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