Head-To-Head Analysis: JD.com (JD) vs. Borderfree (BRDR)

JD.com (NASDAQ: JD) and Borderfree (NASDAQ:BRDR) are both retail/wholesale companies, but which is the better business? We will compare the two companies based on the strength of their analyst recommendations, risk, institutional ownership, valuation, dividends, earnings and profitability.

Analyst Recommendations

This is a summary of recent ratings and target prices for JD.com and Borderfree, as reported by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
JD.com 0 2 16 0 2.89
Borderfree 0 0 0 0 N/A

JD.com presently has a consensus target price of $44.41, suggesting a potential upside of 20.65%. Given JD.com’s higher possible upside, equities analysts clearly believe JD.com is more favorable than Borderfree.

Valuation and Earnings

This table compares JD.com and Borderfree’s revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio EBITDA Earnings Per Share Price/Earnings Ratio
JD.com $47.52 billion 1.10 $509.96 million ($0.31) -118.74
Borderfree N/A N/A N/A N/A N/A

JD.com has higher revenue and earnings than Borderfree.

Insider and Institutional Ownership

46.4% of JD.com shares are owned by institutional investors. 16.6% of JD.com shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.


This table compares JD.com and Borderfree’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
JD.com -0.95% -1.80% -0.44%
Borderfree -18.56% -16.07% -12.01%


JD.com beats Borderfree on 8 of the 8 factors compared between the two stocks.

About JD.com

JD.com, Inc. is an online direct sales company. The Company engages in the sale of electronics and home appliance products and general merchandise products (including audio, video products and books) sourced from manufacturers, distributors and publishers in China on the Internet through its Website, www.jd.com. It also offers an online marketplace that enables third-party sellers to sell their products to customers on the Company’s Website. The Company operates through the provision of a single class of services for accelerating and improving the delivery of its products over the Internet. The Company also offers online and in-person payment options and customer services. The Company operates approximately 210 warehouses with an aggregate gross floor area of approximately four million square meters in over 50 cities. It operates over 5,370 delivery stations and pickup stations in approximately 2,350 counties and districts across China.

About Borderfree

Borderfree, Inc. (Borderfree) is engaged in the e-commerce, operating a technology and services platform to enable the United States retailers to transact with international shoppers. The retailers and brands, which the Company refers to as their customers, that integrate the Company’s solution use the Borderfree platform to develop an e-commerce business across Web, mobile and in-store channels. Borderfree manages all aspects of the international shopping experience, including site localization, multi-currency pricing, payment processing, fraud management, landed cost calculation, customs clearance and brokerage, and global logistics services. The Borderfree platform consists of technology, data, know-how and services that span: consumer experience localization; payments, compliance and risk management; global transportation and logistics; post-delivery customer care, and global consumer insights and marketing.

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