Digimarc Corporation (DMRC) and Its Rivals Head-To-Head Survey

Digimarc Corporation (NASDAQ: DMRC) is one of 65 publicly-traded companies in the “Application Software” industry, but how does it weigh in compared to its competitors? We will compare Digimarc Corporation to similar businesses based on the strength of its analyst recommendations, institutional ownership, valuation, dividends, earnings, profitability and risk.

Institutional and Insider Ownership

52.8% of Digimarc Corporation shares are held by institutional investors. Comparatively, 68.6% of shares of all “Application Software” companies are held by institutional investors. 7.5% of Digimarc Corporation shares are held by company insiders. Comparatively, 15.7% of shares of all “Application Software” companies are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

Analyst Recommendations

This is a summary of current ratings and target prices for Digimarc Corporation and its competitors, as provided by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Digimarc Corporation 0 1 4 0 2.80
Digimarc Corporation Competitors 181 1519 2910 98 2.62

Digimarc Corporation currently has a consensus target price of $45.75, suggesting a potential upside of 29.60%. As a group, “Application Software” companies have a potential upside of 2.66%. Given Digimarc Corporation’s stronger consensus rating and higher probable upside, equities analysts plainly believe Digimarc Corporation is more favorable than its competitors.

Volatility and Risk

Digimarc Corporation has a beta of -1.07, suggesting that its share price is 207% less volatile than the S&P 500. Comparatively, Digimarc Corporation’s competitors have a beta of 1.61, suggesting that their average share price is 61% more volatile than the S&P 500.

Earnings and Valuation

This table compares Digimarc Corporation and its competitors gross revenue, earnings per share and valuation.

Gross Revenue EBITDA Price/Earnings Ratio
Digimarc Corporation $22.43 million -$22.78 million -15.69
Digimarc Corporation Competitors $761.46 million $137.65 million 35.73

Digimarc Corporation’s competitors have higher revenue and earnings than Digimarc Corporation. Digimarc Corporation is trading at a lower price-to-earnings ratio than its competitors, indicating that it is currently more affordable than other companies in its industry.


This table compares Digimarc Corporation and its competitors’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Digimarc Corporation -90.69% -31.33% -29.31%
Digimarc Corporation Competitors -65.65% -93.54% -17.78%


Digimarc Corporation competitors beat Digimarc Corporation on 8 of the 12 factors compared.

About Digimarc Corporation

Digimarc Corporation (Digimarc) enables governments and enterprises to give digital identities to media and objects that computers can sense and recognize. The Company’s Digimarc Discover, Digimarc Barcode and Intuitive Computing Platform are designed to optimize the identification of consumer brand impressions, facilitating mobile-centric shopping. The Company operates through media management solutions segment. The Company’s platform includes means to embed Digimarc Barcodes, invisible and inaudible barcode-like information that is recognizable by smartphones, industrial scanners, and other computer interfaces into various forms of media content, including consumer product packaging. Its Digimarc Barcodes has a range of applications, including facilitating scanning of products at retail checkout, as well as engagement with smartphone-equipped consumers. The Digimarc Barcode allows automatic identification of media without visible computer codes, such as traditional barcodes.

Receive News & Ratings for Digimarc Corporation Daily - Enter your email address below to receive a concise daily summary of the latest news and analysts' ratings for Digimarc Corporation and related companies with MarketBeat.com's FREE daily email newsletter.

Leave a Reply