Head to Head Review: Gridsum Holding (GSUM) versus Okta (OKTA)

Gridsum Holding (NASDAQ: GSUM) and Okta (NASDAQ:OKTA) are both computer and technology companies, but which is the superior stock? We will contrast the two businesses based on the strength of their dividends, analyst recommendations, profitability, earnings, risk, institutional ownership and valuation.

Earnings & Valuation

This table compares Gridsum Holding and Okta’s top-line revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio EBITDA Earnings Per Share Price/Earnings Ratio
Gridsum Holding $72.53 million 3.51 -$8.97 million ($0.90) -9.22
Okta $205.10 million 13.01 -$92.26 million N/A N/A

Gridsum Holding has higher revenue, but lower earnings than Okta.

Analyst Ratings

This is a summary of recent ratings and recommmendations for Gridsum Holding and Okta, as provided by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Gridsum Holding 0 0 0 0 N/A
Okta 0 3 6 0 2.67

Okta has a consensus price target of $32.67, indicating a potential upside of 17.00%. Given Okta’s higher possible upside, analysts clearly believe Okta is more favorable than Gridsum Holding.

Institutional & Insider Ownership

30.5% of Gridsum Holding shares are held by institutional investors. Comparatively, 13.0% of Okta shares are held by institutional investors. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.


This table compares Gridsum Holding and Okta’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Gridsum Holding -26.87% -16.80% -10.15%
Okta N/A N/A N/A


Okta beats Gridsum Holding on 7 of the 9 factors compared between the two stocks.

About Gridsum Holding

Gridsum Holding Inc. is a holding company. The Company provides data analysis software for multinational and domestic enterprises, and government agencies in China. The Company’s technology, the Gridsum Big Data Platform performs multi-dimensional correlation analysis and analyzes real-time events. The Company offers various types of solutions and technologies. The Company’s software products are designed for a range of commercial and governmental applications. The Company’s products focus on digital marketing analytics and automation solutions. The Company offers Web analytics solutions based on data warehouse technology to build solutions on a distributed data warehouse architecture, using the open-source Hadoop framework. The Company delivers its solutions as cloud-based software-as-a-service (SaaS) offerings that manage information technology (IT) support costs by outsourcing hardware and software maintenance and support.

About Okta

Okta, Inc. is a United States-based independent provider of identity for the enterprise. The Company’s Okta Identity Cloud connects and protects employees. It also connects enterprises to their partners, suppliers and customers. The Company offers products, such as Okta information technology (IT) Products and Okta for Developers. Its Okta IT Products include Single Sign-On, Mobility Management, Adaptive Multi-Factor Authentication, Lifecycle Management and Universal Directory. The Okta for Developers include Complete Authentication, User Management, Application Programming Interface (API) Access Management and Developer Tools. The Company offers solutions, such as access applications across multiple domains; cloud applications on mobile devices; connecting to distributor and supplier identities; employee single sign-on (SSO) to applications; employee system of record; secure customer identity management; secure infrastructure and services, and mobile device lifecycle automation.

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