Financial Comparison: eLong (LONG) & Its Competitors

eLong (NASDAQ: LONG) is one of 11 public companies in the “Travel Agents” industry, but how does it compare to its rivals? We will compare eLong to similar companies based on the strength of its institutional ownership, valuation, dividends, earnings, analyst recommendations, risk and profitability.

Profitability

This table compares eLong and its rivals’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
eLong -120.75% -115.59% -58.03%
eLong Competitors -18.70% -60.07% -9.98%

Analyst Ratings

This is a summary of recent ratings and target prices for eLong and its rivals, as provided by MarketBeat.com.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
eLong 0 0 0 0 N/A
eLong Competitors 88 649 966 43 2.55

As a group, “Travel Agents” companies have a potential upside of 18.64%. Given eLong’s rivals higher possible upside, analysts plainly believe eLong has less favorable growth aspects than its rivals.

Volatility & Risk

eLong has a beta of -0.01, meaning that its stock price is 101% less volatile than the S&P 500. Comparatively, eLong’s rivals have a beta of 1.19, meaning that their average stock price is 19% more volatile than the S&P 500.

Institutional and Insider Ownership

75.3% of shares of all “Travel Agents” companies are owned by institutional investors. 17.5% of shares of all “Travel Agents” companies are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

Valuation and Earnings

This table compares eLong and its rivals revenue, earnings per share (EPS) and valuation.

Gross Revenue Net Income Price/Earnings Ratio
eLong N/A N/A -4.28
eLong Competitors $3.16 billion $214.58 million 10.16

eLong’s rivals have higher revenue and earnings than eLong. eLong is trading at a lower price-to-earnings ratio than its rivals, indicating that it is currently more affordable than other companies in its industry.

Summary

eLong rivals beat eLong on 8 of the 8 factors compared.

eLong Company Profile

eLong, Inc. provides mobile and online accommodation reservations in China. The Company offers consumers an accommodation network of domestic and international properties across the world. The Company enables travelers to make informed accommodation booking decisions through its Website, mobile applications and tools, such as destination guides, photos, virtual tours, maps and user reviews. The Company offers round the clock accommodation booking, and a range of options with various booking models, price points and payment choices for its customers, including budget, three, four and five-star hotels, short-stay apartments and groupbuy hotels. The Company acts primarily as an agent in its accommodation transactions. The Company provides reservations of air tickets, train tickets, travel insurance and other transportation-related services. The Company gets advertising revenues from its eLong and Xici Websites.

Receive News & Ratings for eLong Inc. Daily - Enter your email address below to receive a concise daily summary of the latest news and analysts' ratings for eLong Inc. and related companies with MarketBeat.com's FREE daily email newsletter.

Leave a Reply