The Rubicon Project, Inc. (NYSE:RUBI) has been given a consensus recommendation of “Hold” by the eleven brokerages that are covering the firm, Marketbeat Ratings reports. Two equities research analysts have rated the stock with a sell recommendation and eight have given a hold recommendation to the company. The average 12 month target price among brokers that have issued ratings on the stock in the last year is $5.63.
RUBI has been the subject of several analyst reports. B. Riley restated a “hold” rating and issued a $3.00 target price on shares of The Rubicon Project in a report on Friday, November 3rd. Needham & Company LLC restated a “hold” rating on shares of The Rubicon Project in a report on Thursday, August 24th. Zacks Investment Research lowered shares of The Rubicon Project from a “buy” rating to a “hold” rating in a report on Saturday, July 22nd. Citigroup Inc. reduced their price target on shares of The Rubicon Project from $4.00 to $3.00 and set a “neutral” rating on the stock in a research note on Friday, November 3rd. Finally, ValuEngine downgraded shares of The Rubicon Project from a “sell” rating to a “strong sell” rating in a research note on Friday, September 1st.
A number of hedge funds and other institutional investors have recently bought and sold shares of the business. Divisar Capital Management LLC increased its position in The Rubicon Project by 38.5% during the 2nd quarter. Divisar Capital Management LLC now owns 2,476,289 shares of the software maker’s stock valued at $12,728,000 after purchasing an additional 688,801 shares during the period. Sessa Capital IM L.P. increased its position in The Rubicon Project by 76.5% during the 3rd quarter. Sessa Capital IM L.P. now owns 2,262,748 shares of the software maker’s stock valued at $8,802,000 after purchasing an additional 980,420 shares during the period. Dimensional Fund Advisors LP increased its position in The Rubicon Project by 9.5% during the 3rd quarter. Dimensional Fund Advisors LP now owns 2,045,001 shares of the software maker’s stock valued at $7,955,000 after purchasing an additional 178,210 shares during the period. Vanguard Group Inc. increased its position in The Rubicon Project by 5.8% during the 2nd quarter. Vanguard Group Inc. now owns 1,712,725 shares of the software maker’s stock valued at $8,802,000 after purchasing an additional 93,265 shares during the period. Finally, Citadel Advisors LLC increased its position in The Rubicon Project by 30.6% during the 3rd quarter. Citadel Advisors LLC now owns 935,350 shares of the software maker’s stock valued at $3,639,000 after purchasing an additional 218,914 shares during the period. 63.22% of the stock is currently owned by institutional investors and hedge funds.
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The Rubicon Project (NYSE RUBI) traded down $0.01 during trading on Friday, hitting $1.87. 381,303 shares of the stock traded hands, compared to its average volume of 602,924. The Rubicon Project has a 12-month low of $1.81 and a 12-month high of $9.16.
The Rubicon Project (NYSE:RUBI) last released its earnings results on Thursday, November 2nd. The software maker reported ($0.14) earnings per share (EPS) for the quarter, missing the Thomson Reuters’ consensus estimate of ($0.12) by ($0.02). The firm had revenue of $35.20 million during the quarter, compared to the consensus estimate of $39.38 million. The Rubicon Project had a negative return on equity of 9.23% and a negative net margin of 77.31%. The Rubicon Project’s revenue was down 41.9% compared to the same quarter last year. During the same quarter last year, the business posted $0.20 EPS. research analysts expect that The Rubicon Project will post -2.58 earnings per share for the current fiscal year.
About The Rubicon Project
The Rubicon Project, Inc offers a technology solution to automate the purchase and sale of advertising for buyers and sellers. The Company’s solution enables buyers and sellers to purchase and sell a range of advertising units, including display and video; utilizing various inventory types, including direct sale of inventory and real-time bidding (RTB), and across digital channels, including mobile Web, mobile application and desktop, as well as across various out of home channels, such as digital billboards.
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