The Rubicon Project, Inc. (RUBI) Receives Consensus Recommendation of “Hold” from Brokerages

The Rubicon Project, Inc. (NYSE:RUBI) has been given a consensus recommendation of “Hold” by the eleven brokerages that are covering the firm, Marketbeat Ratings reports. Two equities research analysts have rated the stock with a sell recommendation and eight have given a hold recommendation to the company. The average 12 month target price among brokers that have issued ratings on the stock in the last year is $5.63.

RUBI has been the subject of several analyst reports. B. Riley restated a “hold” rating and issued a $3.00 target price on shares of The Rubicon Project in a report on Friday, November 3rd. Needham & Company LLC restated a “hold” rating on shares of The Rubicon Project in a report on Thursday, August 24th. Zacks Investment Research lowered shares of The Rubicon Project from a “buy” rating to a “hold” rating in a report on Saturday, July 22nd. Citigroup Inc. reduced their price target on shares of The Rubicon Project from $4.00 to $3.00 and set a “neutral” rating on the stock in a research note on Friday, November 3rd. Finally, ValuEngine downgraded shares of The Rubicon Project from a “sell” rating to a “strong sell” rating in a research note on Friday, September 1st.

A number of hedge funds and other institutional investors have recently bought and sold shares of the business. Divisar Capital Management LLC increased its position in The Rubicon Project by 38.5% during the 2nd quarter. Divisar Capital Management LLC now owns 2,476,289 shares of the software maker’s stock valued at $12,728,000 after purchasing an additional 688,801 shares during the period. Sessa Capital IM L.P. increased its position in The Rubicon Project by 76.5% during the 3rd quarter. Sessa Capital IM L.P. now owns 2,262,748 shares of the software maker’s stock valued at $8,802,000 after purchasing an additional 980,420 shares during the period. Dimensional Fund Advisors LP increased its position in The Rubicon Project by 9.5% during the 3rd quarter. Dimensional Fund Advisors LP now owns 2,045,001 shares of the software maker’s stock valued at $7,955,000 after purchasing an additional 178,210 shares during the period. Vanguard Group Inc. increased its position in The Rubicon Project by 5.8% during the 2nd quarter. Vanguard Group Inc. now owns 1,712,725 shares of the software maker’s stock valued at $8,802,000 after purchasing an additional 93,265 shares during the period. Finally, Citadel Advisors LLC increased its position in The Rubicon Project by 30.6% during the 3rd quarter. Citadel Advisors LLC now owns 935,350 shares of the software maker’s stock valued at $3,639,000 after purchasing an additional 218,914 shares during the period. 63.22% of the stock is currently owned by institutional investors and hedge funds.

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The Rubicon Project (NYSE RUBI) traded down $0.01 during trading on Friday, hitting $1.87. 381,303 shares of the stock traded hands, compared to its average volume of 602,924. The Rubicon Project has a 12-month low of $1.81 and a 12-month high of $9.16.

The Rubicon Project (NYSE:RUBI) last released its earnings results on Thursday, November 2nd. The software maker reported ($0.14) earnings per share (EPS) for the quarter, missing the Thomson Reuters’ consensus estimate of ($0.12) by ($0.02). The firm had revenue of $35.20 million during the quarter, compared to the consensus estimate of $39.38 million. The Rubicon Project had a negative return on equity of 9.23% and a negative net margin of 77.31%. The Rubicon Project’s revenue was down 41.9% compared to the same quarter last year. During the same quarter last year, the business posted $0.20 EPS. research analysts expect that The Rubicon Project will post -2.58 earnings per share for the current fiscal year.

About The Rubicon Project

The Rubicon Project, Inc offers a technology solution to automate the purchase and sale of advertising for buyers and sellers. The Company’s solution enables buyers and sellers to purchase and sell a range of advertising units, including display and video; utilizing various inventory types, including direct sale of inventory and real-time bidding (RTB), and across digital channels, including mobile Web, mobile application and desktop, as well as across various out of home channels, such as digital billboards.

Analyst Recommendations for The Rubicon Project (NYSE:RUBI)

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