TubeMogul (TUBE) versus Trimble Navigation (TRMB) Head to Head Survey

TubeMogul (NASDAQ: TUBE) and Trimble Navigation (NASDAQ:TRMB) are both technology companies, but which is the better business? We will contrast the two businesses based on the strength of their valuation, dividends, profitability, earnings, institutional ownership, risk and analyst recommendations.

Earnings & Valuation

This table compares TubeMogul and Trimble Navigation’s gross revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
TubeMogul N/A N/A N/A ($0.72) -19.44
Trimble Navigation $2.36 billion 4.43 $132.40 million $0.76 54.75

Trimble Navigation has higher revenue and earnings than TubeMogul. TubeMogul is trading at a lower price-to-earnings ratio than Trimble Navigation, indicating that it is currently the more affordable of the two stocks.


This table compares TubeMogul and Trimble Navigation’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
TubeMogul -22.16% -39.25% -17.28%
Trimble Navigation 7.66% 12.97% 8.05%

Analyst Ratings

This is a summary of current ratings and target prices for TubeMogul and Trimble Navigation, as provided by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
TubeMogul 0 1 0 0 2.00
Trimble Navigation 0 5 5 0 2.50

TubeMogul presently has a consensus price target of $14.00, indicating a potential upside of 0.00%. Trimble Navigation has a consensus price target of $41.22, indicating a potential downside of 0.93%. Given TubeMogul’s higher probable upside, research analysts plainly believe TubeMogul is more favorable than Trimble Navigation.

Institutional & Insider Ownership

60.6% of TubeMogul shares are owned by institutional investors. Comparatively, 89.7% of Trimble Navigation shares are owned by institutional investors. 22.2% of TubeMogul shares are owned by insiders. Comparatively, 1.4% of Trimble Navigation shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.


Trimble Navigation beats TubeMogul on 8 of the 10 factors compared between the two stocks.

About TubeMogul

TubeMogul, Inc. provides software for brand advertising. The Company’s software platform is used by advertisers to plan, buy, measure and optimize their global brand advertising. Its self-serve software platform enables advertisers to buy advertisement inventory across various advertising channels, including linear television, video-on-demand, connected television, digital video, digital display and social media. By integrating programmatic technologies and disparate sources of inventory within a single platform, it enables the customers to launch advertising campaigns onto digital devices and televisions. Its customers are primarily brands and the advertising agencies that serve them. Brands refer to companies, or product lines within companies, that control advertising budgets for a single marketing brand or a group of marketing brands. Agency trading desks, advertisement networks and publishers also use its platform.

About Trimble Navigation

Trimble Inc., formerly Trimble Navigation Limited, is engaged in providing technology solutions that enable professionals and field mobile workers to transform their work processes. The Company’s solutions are used across a range of industries, including agriculture, architecture, civil engineering, survey and land administration, construction, geospatial, government, natural resources, transportation and utilities. The Company’s business segments include Building and Infrastructure, Geospatial, Resource and utilities and Transportation. The Buildings and Infrastructure segment serves customers working in architecture, engineering, construction and operations and maintenance. The Geospatial segment primarily serves customers working in surveying, engineering, government and land management. The Resources and Utilities segment serves customers working in agriculture, forestry, and utilities. The Transportation segment serves customers working in transportation.

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