Baozun (NASDAQ:BZUN) Getting Somewhat Positive Media Coverage, Report Finds

Media coverage about Baozun (NASDAQ:BZUN) has trended somewhat positive this week, Accern reports. Accern rates the sentiment of media coverage by reviewing more than 20 million blog and news sources in real-time. Accern ranks coverage of publicly-traded companies on a scale of negative one to positive one, with scores nearest to one being the most favorable. Baozun earned a media sentiment score of 0.23 on Accern’s scale. Accern also assigned press coverage about the technology company an impact score of 47.7381100607054 out of 100, indicating that recent media coverage is somewhat unlikely to have an effect on the company’s share price in the immediate future.

These are some of the news stories that may have impacted Accern’s scoring:

Baozun (NASDAQ:BZUN) traded down $0.05 during mid-day trading on Thursday, reaching $28.22. The company’s stock had a trading volume of 1,869,176 shares, compared to its average volume of 2,020,501. The company has a market cap of $1,540.00 and a PE ratio of 76.43. Baozun has a 52-week low of $10.87 and a 52-week high of $40.65.

Several research firms have issued reports on BZUN. Vetr raised Baozun from a “sell” rating to a “hold” rating and set a $35.98 price objective on the stock in a report on Tuesday, September 26th. Deutsche Bank cut shares of Baozun from a “buy” rating to a “hold” rating and upped their target price for the company from $25.00 to $30.00 in a research report on Wednesday, August 23rd. BidaskClub upgraded shares of Baozun from a “buy” rating to a “strong-buy” rating in a research report on Friday, August 11th. Finally, Zacks Investment Research cut shares of Baozun from a “hold” rating to a “sell” rating in a research report on Tuesday, November 28th. One investment analyst has rated the stock with a sell rating, one has assigned a hold rating, two have issued a buy rating and two have given a strong buy rating to the company. The stock currently has a consensus rating of “Buy” and a consensus target price of $36.54.

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About Baozun

Baozun Inc is a brand e-commerce solutions company. The Company is engaged in providing end-to-end e-commerce solutions, including the sales of apparel, home and electronic products, online store design and setup, visual merchandising and marketing, online store operations, customer services, warehousing and order fulfillment.

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