Under Armour (UA) Earning Somewhat Favorable Media Coverage, Analysis Finds

Headlines about Under Armour (NYSE:UA) have trended somewhat positive this week, according to Accern. The research group rates the sentiment of media coverage by monitoring more than 20 million blog and news sources in real-time. Accern ranks coverage of companies on a scale of negative one to one, with scores nearest to one being the most favorable. Under Armour earned a coverage optimism score of 0.10 on Accern’s scale. Accern also assigned media stories about the company an impact score of 44.866823355633 out of 100, indicating that recent media coverage is somewhat unlikely to have an impact on the company’s share price in the immediate future.

These are some of the media stories that may have impacted Accern’s scoring:

UA has been the subject of several analyst reports. Pivotal Research set a $17.00 target price on shares of Under Armour and gave the company a “hold” rating in a research report on Sunday, October 29th. Vetr cut shares of Under Armour from a “strong-buy” rating to a “buy” rating and set a $18.79 target price for the company. in a research report on Wednesday, September 13th. SunTrust Banks cut shares of Under Armour from a “buy” rating to a “hold” rating and set a $14.00 target price for the company. in a research report on Wednesday, November 1st. Susquehanna Bancshares restated a “sell” rating and issued a $15.00 target price on shares of Under Armour in a research report on Monday, October 23rd. Finally, Cowen set a $12.00 price objective on shares of Under Armour and gave the stock a “hold” rating in a research report on Tuesday, October 31st. Nine investment analysts have rated the stock with a sell rating, thirteen have assigned a hold rating and four have given a buy rating to the company’s stock. Under Armour presently has a consensus rating of “Hold” and an average target price of $15.71.

Shares of Under Armour (UA) traded up $0.09 during midday trading on Thursday, reaching $12.45. 2,648,081 shares of the company’s stock traded hands, compared to its average volume of 4,489,374. Under Armour has a 1 year low of $10.36 and a 1 year high of $27.64. The firm has a market cap of $5,730.00 and a PE ratio of 30.19.

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About Under Armour

Under Armour, Inc is engaged in the development, marketing and distribution of branded performance apparel, footwear and accessories for men, women and youth. The Company’s segments include North America, consisting of the United States and Canada; Europe, the Middle East and Africa (EMEA); Asia-Pacific; Latin America, and Connected Fitness.

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