Financial Contrast: MobileSmith (OTCMKTS:MOST) versus Cogint (COGT)

Cogint (NASDAQ: COGT) and MobileSmith (OTCMKTS:MOST) are both small-cap computer and technology companies, but which is the better stock? We will compare the two businesses based on the strength of their profitability, earnings, analyst recommendations, dividends, risk, institutional ownership and valuation.

Volatility & Risk

Cogint has a beta of 0.2, indicating that its stock price is 80% less volatile than the S&P 500. Comparatively, MobileSmith has a beta of -45.76, indicating that its stock price is 4,676% less volatile than the S&P 500.

Analyst Recommendations

This is a breakdown of current recommendations and price targets for Cogint and MobileSmith, as provided by MarketBeat.com.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Cogint 0 0 2 0 3.00
MobileSmith 0 0 0 0 N/A

Cogint currently has a consensus price target of $7.50, suggesting a potential upside of 94.81%. Given Cogint’s higher probable upside, equities research analysts clearly believe Cogint is more favorable than MobileSmith.

Earnings and Valuation

This table compares Cogint and MobileSmith’s top-line revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Cogint $186.84 million 1.23 -$29.08 million ($0.95) -4.05
MobileSmith N/A N/A N/A ($0.30) -4.17

MobileSmith has lower revenue, but higher earnings than Cogint. MobileSmith is trading at a lower price-to-earnings ratio than Cogint, indicating that it is currently the more affordable of the two stocks.

Institutional & Insider Ownership

8.9% of Cogint shares are held by institutional investors. 53.3% of Cogint shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

Profitability

This table compares Cogint and MobileSmith’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Cogint -24.45% -17.78% -12.40%
MobileSmith -23.23% N/A -93.30%

Summary

Cogint beats MobileSmith on 7 of the 10 factors compared between the two stocks.

About Cogint

IDI, Inc., formerly Tiger Media, Inc., is a data and analytics company providing information and marketing solutions to businesses in a range of industries. The Company operates through two segments: Information Services and Performance Marketing. The Company serves the risk management and the consumer marketing industries through its consolidated subsidiaries, Interactive Data, LLC and Fluent, LLC, respectively. Interactive Data, LLC provides information solutions to a set of industries, including insurance, healthcare, corporate risk, law enforcement, government, collections, retail and legal. Fluent provides people-based, digital marketing solutions to consumer brands and direct marketers utilizing Fluent’s audience data and technology. The products within Information Services segment include idiCORE, idiBASIC, idiVERIFIED, Batch Processing, Hosted Customer Acquisition and Audience Now. Products within the Performance Marketing segment include LiveConnect and Display Advertising.

About MobileSmith

MobileSmith, Inc. develops and markets a software-as-a-service (SaaS) platform that allows non-programmers to design and build native mobile applications for smartphones and tablets. The Company’s product is the MobileSmith Platform (the Platform). The Company’s Platform is an application development platform that enables organizations to create, deploy and manage custom, native smartphone and tablet applications deliverable across iPhone operating system (iOS) and Android mobile platforms. The Company’s principal products and services include subscription to its SaaS cloud-based mobile application development platform to customers who design and build their own applications; internal and secure mobile development platform for the United States Department of Defense and related contractors; custom mobile application design and development services; mobile application marketing services, and mobile strategy implementation consulting.

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