Critical Analysis: Yext (YEXT) vs. Its Rivals

Yext (NYSE: YEXT) is one of 45 publicly-traded companies in the “Internet Services” industry, but how does it compare to its rivals? We will compare Yext to related businesses based on the strength of its institutional ownership, analyst recommendations, profitability, dividends, valuation, risk and earnings.

Analyst Ratings

This is a breakdown of recent ratings and recommmendations for Yext and its rivals, as reported by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Yext 0 2 3 0 2.60
Yext Competitors 434 1664 2792 95 2.51

Yext currently has a consensus price target of $16.20, indicating a potential upside of 33.77%. As a group, “Internet Services” companies have a potential downside of 4.62%. Given Yext’s stronger consensus rating and higher possible upside, equities research analysts clearly believe Yext is more favorable than its rivals.


This table compares Yext and its rivals’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Yext -40.63% -157.17% -38.67%
Yext Competitors 2.15% 38.17% 7.66%

Earnings and Valuation

This table compares Yext and its rivals gross revenue, earnings per share and valuation.

Gross Revenue Net Income Price/Earnings Ratio
Yext $124.26 million -$43.15 million -12.88
Yext Competitors $943.06 million $113.10 million 545.67

Yext’s rivals have higher revenue and earnings than Yext. Yext is trading at a lower price-to-earnings ratio than its rivals, indicating that it is currently more affordable than other companies in its industry.

Insider & Institutional Ownership

28.6% of Yext shares are owned by institutional investors. Comparatively, 73.6% of shares of all “Internet Services” companies are owned by institutional investors. 20.9% of shares of all “Internet Services” companies are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.


Yext rivals beat Yext on 9 of the 12 factors compared.

About Yext

Yext Inc. is a knowledge engine provider. Yext puts business on the map. The Yext Knowledge Engine enables companies to manage their digital knowledge in the cloud and sync it to over 100 services in the PowerListings Network, including Apple Maps, Bing, Cortana, Facebook, Google, Google Maps, Instagram, Siri and Yelp. Yext Listings, Pages and Reviews help businesses around the globe and facilitate face-to-face digital interactions. Yext Knowledge Engine enables businesses to control and manage their digital knowledge and makes it available through the PowerListings Network of over 100 third-party maps, apps, search engines, intelligent GPS systems, digital assistants, vertical directories and social networks in a complete, up to date and accurate manner.

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