Leaf Group (NYSE: LFGR) and Yext (NYSE:YEXT) are both small-cap technology companies, but which is the better business? We will compare the two businesses based on the strength of their earnings, profitability, dividends, analyst recommendations, risk, valuation and institutional ownership.
Insider & Institutional Ownership
63.4% of Leaf Group shares are held by institutional investors. Comparatively, 28.6% of Yext shares are held by institutional investors. 47.6% of Leaf Group shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.
This table compares Leaf Group and Yext’s net margins, return on equity and return on assets.
||Return on Equity
||Return on Assets
Earnings and Valuation
This table compares Leaf Group and Yext’s gross revenue, earnings per share and valuation.
||Earnings Per Share
Leaf Group has higher earnings, but lower revenue than Yext. Yext is trading at a lower price-to-earnings ratio than Leaf Group, indicating that it is currently the more affordable of the two stocks.
This is a breakdown of current ratings and recommmendations for Leaf Group and Yext, as reported by MarketBeat.
||Strong Buy Ratings
Leaf Group currently has a consensus target price of $10.30, indicating a potential upside of 11.35%. Yext has a consensus target price of $16.20, indicating a potential upside of 34.33%. Given Yext’s higher possible upside, analysts clearly believe Yext is more favorable than Leaf Group.
Leaf Group beats Yext on 9 of the 13 factors compared between the two stocks.
About Leaf Group
Leaf Group Ltd., formerly Demand Media, Inc., is diversified Internet marketplaces and media company. The Company has online media properties and marketplace platforms that enable communities of creators to reach audiences in lifestyle categories. The Company operates an online studio platform for the professional creation and distribution of content, as well as two online artist marketplaces. Its business comprises two service offerings: Content & Media and Marketplaces. The Company creates media content, including text articles, videos, photographs and designed visual formats, and publishes such content to its owned and operated online properties and to its customers’ online properties. The Company also offers its content creation and distribution platform to provide custom content and other content marketing solutions to brands, publishers and advertisers.
Yext Inc. is a knowledge engine provider. Yext puts business on the map. The Yext Knowledge Engine enables companies to manage their digital knowledge in the cloud and sync it to over 100 services in the PowerListings Network, including Apple Maps, Bing, Cortana, Facebook, Google, Google Maps, Instagram, Siri and Yelp. Yext Listings, Pages and Reviews help businesses around the globe and facilitate face-to-face digital interactions. Yext Knowledge Engine enables businesses to control and manage their digital knowledge and makes it available through the PowerListings Network of over 100 third-party maps, apps, search engines, intelligent GPS systems, digital assistants, vertical directories and social networks in a complete, up to date and accurate manner.
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