Reviewing Bazaarvoice (BV) & Intuit (INTU)

Bazaarvoice (NASDAQ: BV) and Intuit (NASDAQ:INTU) are both computer and technology companies, but which is the better stock? We will compare the two businesses based on the strength of their risk, earnings, valuation, profitability, dividends, institutional ownership and analyst recommendations.

Volatility & Risk

Bazaarvoice has a beta of 0.62, suggesting that its share price is 38% less volatile than the S&P 500. Comparatively, Intuit has a beta of 1.18, suggesting that its share price is 18% more volatile than the S&P 500.


This table compares Bazaarvoice and Intuit’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Bazaarvoice -4.40% -4.42% -2.64%
Intuit 18.62% 77.56% 22.36%


Intuit pays an annual dividend of $1.56 per share and has a dividend yield of 0.9%. Bazaarvoice does not pay a dividend. Intuit pays out 41.3% of its earnings in the form of a dividend.

Institutional & Insider Ownership

77.3% of Bazaarvoice shares are held by institutional investors. Comparatively, 86.0% of Intuit shares are held by institutional investors. 5.6% of Bazaarvoice shares are held by insiders. Comparatively, 5.6% of Intuit shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

Earnings & Valuation

This table compares Bazaarvoice and Intuit’s gross revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Bazaarvoice $201.24 million 2.36 -$15.94 million ($0.11) -50.00
Intuit $5.18 billion 8.12 $971.00 million $3.78 43.52

Intuit has higher revenue and earnings than Bazaarvoice. Bazaarvoice is trading at a lower price-to-earnings ratio than Intuit, indicating that it is currently the more affordable of the two stocks.

Analyst Recommendations

This is a summary of recent ratings and price targets for Bazaarvoice and Intuit, as provided by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Bazaarvoice 0 4 1 0 2.20
Intuit 2 6 11 0 2.47

Bazaarvoice currently has a consensus target price of $5.90, suggesting a potential upside of 7.27%. Intuit has a consensus target price of $157.82, suggesting a potential downside of 4.06%. Given Bazaarvoice’s higher probable upside, equities research analysts plainly believe Bazaarvoice is more favorable than Intuit.


Intuit beats Bazaarvoice on 12 of the 15 factors compared between the two stocks.

Bazaarvoice Company Profile

Bazaarvoice, Inc. offers solutions and services that allow its retailer and brand clients to understand that consumer voice and the role it plays in influencing purchasing decisions, both online and offline. The Company’s solutions collect, curate and display consumer-generated content, including ratings and reviews, questions and answers, customer stories, and social posts, photos and videos. This content is syndicated and distributed across its clients’ marketing channels. Its solutions, which the Company provides primarily through a software-as-a-service (SaaS) platform, enable the clients to capture and display consumer-generated content; syndicate that consumer-generated content into its network of brand and retail clients; understand consumer behavior, and monetize the value of that content through targeted advertising based on online and offline shopping behavior. The Company’s geographical segments include Americas, EMEA and Other.

Intuit Company Profile

Intuit Inc. is a provider of business and financial management solutions for small businesses, consumers and accounting professionals. The Company operates through three segments: Small Business, Consumer Tax and ProConnect. The Small Business segment serves and advises small businesses and the accounting professionals, and includes QuickBooks financial and business management online services and desktop software, payroll solutions, and payment processing solutions. The Small Business segment also includes third-party applications that integrate with the Company’s offerings. The Consumer Tax segment targets consumers and includes TurboTax products and services, which enable individuals to prepare and file their own federal and state personal income tax returns. The ProConnect segment targets professional accountants in the United States and Canada. Its ProConnect professional tax offerings include Lacerte, ProSeries, ProFile and ProConnect Tax Online.

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