Harte Hanks (HHS) Downgraded by Zacks Investment Research

Zacks Investment Research cut shares of Harte Hanks (NYSE:HHS) from a buy rating to a hold rating in a report released on Wednesday.

According to Zacks, “Harte-Hanks is a worldwide direct and targeted marketing company that provides marketing services and shopper advertising opportunities to local, regional, national and international consumer and business-to-business marketers. Harte-Hanks Direct Marketing improves return on its clients’ marketing investment by increasing their prospect and customer value a process of customer optimization organized around five strategic considerations: Information data collection/management — Opportunity data access/utilization — Insight data analysis/interpretation — Engagement knowledge application — Interaction program execution. Expert in integrating this process, Harte-Hanks Direct Marketing is highly skilled at tailoring solutions for each of the vertical markets it serves. “

Separately, Noble Financial upgraded Harte Hanks from a hold rating to a buy rating in a research note on Thursday, November 9th.

Harte Hanks (NYSE HHS) opened at $1.02 on Wednesday. The company has a quick ratio of 1.69, a current ratio of 1.70 and a debt-to-equity ratio of -1.88. Harte Hanks has a 52 week low of $0.73 and a 52 week high of $1.65.

Harte Hanks (NYSE:HHS) last issued its earnings results on Wednesday, November 8th. The business services provider reported ($0.04) EPS for the quarter, missing the Zacks’ consensus estimate of ($0.01) by ($0.03). Harte Hanks had a negative net margin of 33.12% and a negative return on equity of 152.65%. The company had revenue of $94.42 million during the quarter, compared to analyst estimates of $95.20 million. analysts anticipate that Harte Hanks will post -0.19 EPS for the current fiscal year.

A number of hedge funds have recently modified their holdings of the business. Smith Moore & CO. acquired a new position in Harte Hanks in the third quarter valued at approximately $107,000. Fondren Management LP boosted its stake in Harte Hanks by 11.5% in the second quarter. Fondren Management LP now owns 1,388,000 shares of the business services provider’s stock valued at $1,430,000 after acquiring an additional 143,000 shares during the period. Finally, Northern Trust Corp boosted its stake in Harte Hanks by 1.7% in the second quarter. Northern Trust Corp now owns 137,956 shares of the business services provider’s stock valued at $142,000 after acquiring an additional 2,278 shares during the period. Institutional investors own 33.42% of the company’s stock.

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About Harte Hanks

Harte Hanks, Inc (Harte Hanks) is a multi-channel marketing company. The Company’s Customer Interaction business offers a range of marketing services, in media from direct mail to e-mail, including agency and digital services; database marketing solutions and business-to-business lead generation; direct mail, and contact centers.

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