Critical Comparison: Rentrak (RENT) vs. The Competition

Rentrak (NASDAQ: RENT) is one of 26 publicly-traded companies in the “Entertainment Production” industry, but how does it compare to its peers? We will compare Rentrak to related businesses based on the strength of its earnings, risk, profitability, institutional ownership, analyst recommendations, valuation and dividends.

Insider & Institutional Ownership

51.3% of shares of all “Entertainment Production” companies are held by institutional investors. 23.3% of shares of all “Entertainment Production” companies are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.

Profitability

This table compares Rentrak and its peers’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Rentrak 3.80% 2.04% 1.75%
Rentrak Competitors 1.37% 8.84% 2.97%

Analyst Ratings

This is a breakdown of recent ratings and recommmendations for Rentrak and its peers, as reported by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Rentrak 0 0 0 0 N/A
Rentrak Competitors 129 521 1273 25 2.61

As a group, “Entertainment Production” companies have a potential upside of 10.08%. Given Rentrak’s peers higher probable upside, analysts clearly believe Rentrak has less favorable growth aspects than its peers.

Earnings and Valuation

This table compares Rentrak and its peers top-line revenue, earnings per share and valuation.

Gross Revenue Net Income Price/Earnings Ratio
Rentrak N/A N/A -889.40
Rentrak Competitors $9.52 billion $1.09 billion 1,090.43

Rentrak’s peers have higher revenue and earnings than Rentrak. Rentrak is trading at a lower price-to-earnings ratio than its peers, indicating that it is currently more affordable than other companies in its industry.

Summary

Rentrak peers beat Rentrak on 7 of the 8 factors compared.

About Rentrak

Rentrak Corporation is a media measurement and consumer targeting company serving the entertainment, television (TV), video and advertising industries. The Company’s Software as a Service (SaaS) technology merges television viewership information from televisions and devices with consumer behavior and purchase information across multiple platforms, devices and distribution channels. The Company’s product offerings, which are referred as Essentials include TV Everywhere, which includes TV Essentials and StationView Essentials; Movies Everywhere, which includes Box Office Essentials, International Box Office Essentials, PostTrak and PreAct; OnDemand Everywhere, which includes OnDemand Essentials, Digital Download Essentials, Multiscreen Essentials and other Over the Top measurement tools and related products, and Other Services, which includes Studio Revenue Share Essentials (SRSE) and other products relating to measurement of physical content in the home video rental industry.

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