Critical Survey: eLong (LONG) & Yatra Online (YTRA)

eLong (NASDAQ: LONG) and Yatra Online (NASDAQ:YTRA) are both small-cap cyclical consumer goods & services companies, but which is the better business? We will contrast the two companies based on the strength of their analyst recommendations, earnings, risk, valuation, profitability, institutional ownership and dividends.

Valuation and Earnings

This table compares eLong and Yatra Online’s top-line revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
eLong N/A N/A N/A ($4.21) -4.28
Yatra Online $144.39 million 1.36 -$91.18 million ($4.77) -1.42

eLong has higher earnings, but lower revenue than Yatra Online. eLong is trading at a lower price-to-earnings ratio than Yatra Online, indicating that it is currently the more affordable of the two stocks.

Institutional & Insider Ownership

10.1% of Yatra Online shares are held by institutional investors. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

Analyst Ratings

This is a summary of recent recommendations and price targets for eLong and Yatra Online, as reported by

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
eLong 0 0 0 0 N/A
Yatra Online 0 0 5 0 3.00

Yatra Online has a consensus price target of $14.56, indicating a potential upside of 114.43%. Given Yatra Online’s higher possible upside, analysts plainly believe Yatra Online is more favorable than eLong.


This table compares eLong and Yatra Online’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
eLong -120.75% -115.59% -58.03%
Yatra Online -88.49% -453.63% -62.59%


Yatra Online beats eLong on 6 of the 9 factors compared between the two stocks.

eLong Company Profile

eLong, Inc. provides mobile and online accommodation reservations in China. The Company offers consumers an accommodation network of domestic and international properties across the world. The Company enables travelers to make informed accommodation booking decisions through its Website, mobile applications and tools, such as destination guides, photos, virtual tours, maps and user reviews. The Company offers round the clock accommodation booking, and a range of options with various booking models, price points and payment choices for its customers, including budget, three, four and five-star hotels, short-stay apartments and groupbuy hotels. The Company acts primarily as an agent in its accommodation transactions. The Company provides reservations of air tickets, train tickets, travel insurance and other transportation-related services. The Company gets advertising revenues from its eLong and Xici Websites.

Yatra Online Company Profile

Yatra Online, Inc. is an India-based consumer travel platform and online travel agent. The Company’s segments include Air Ticketing, Hotels and Packages, and Others. Through Internet and mobile-based platform and call-centers, the Company provides the facility to book and service international and domestic air tickets to customer through business-to-consumer (B2C) and business-to-business-to-consumer (B2B2C) channel. Through an Internet and mobile-based platform, call-centers and branch offices, the Company provides holiday packages and hotel reservations. The Other segment includes the advertisement income from hosting advertisements on its Internet Websites, income from sale of rail and bus tickets, and income from facilitating Website access to travel insurance companies. It offers multiple mobile applications for a range of consumer segments and services, including Yatra, Yatra Mini, Yatra Web Check-In, Yatra Corporate, Travelguru HomeStay and Yatra Hoteliers DESTranet.

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