Media stories about Social Reality (NASDAQ:SRAX) have been trending somewhat positive on Friday, according to Accern Sentiment. The research group ranks the sentiment of news coverage by monitoring more than 20 million blog and news sources. Accern ranks coverage of publicly-traded companies on a scale of -1 to 1, with scores nearest to one being the most favorable. Social Reality earned a news impact score of 0.11 on Accern’s scale. Accern also gave media coverage about the business services provider an impact score of 45.7551192176199 out of 100, meaning that recent news coverage is somewhat unlikely to have an impact on the company’s share price in the immediate future.
SRAX has been the topic of several analyst reports. ValuEngine upgraded Social Reality from a “strong sell” rating to a “sell” rating in a research note on Tuesday, October 17th. Chardan Capital reiterated a “buy” rating on shares of Social Reality in a research note on Tuesday, September 26th. Finally, Zacks Investment Research lowered Social Reality from a “buy” rating to a “hold” rating in a research note on Wednesday, October 18th.
Social Reality (SRAX) traded up $0.17 during trading hours on Friday, reaching $4.96. The company’s stock had a trading volume of 440,000 shares, compared to its average volume of 923,617. Social Reality has a 12-month low of $1.11 and a 12-month high of $7.95. The company has a debt-to-equity ratio of 0.49, a quick ratio of 0.42 and a current ratio of 0.42. The firm has a market cap of $46.54, a P/E ratio of -4.77 and a beta of 1.54.
Social Reality (NASDAQ:SRAX) last posted its quarterly earnings data on Tuesday, November 14th. The business services provider reported ($0.14) earnings per share (EPS) for the quarter, missing the consensus estimate of $0.03 by ($0.17). Social Reality had a negative return on equity of 87.80% and a negative net margin of 28.84%. analysts forecast that Social Reality will post -0.04 EPS for the current fiscal year.
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Social Reality Company Profile
Social Reality, Inc is an Internet advertising and platform technology company. The Company provides tools to automate the digital advertising market. It is engaged in the sales of digital media advertising campaigns to advertising agencies and brands; sales of media inventory through real-time bidding (RTB) exchanges; sale and licensing of its SRAX Social platform and related media, and creation of custom platforms for buying media on SRAX for various brands.
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