Analyzing Telaria (TLRA) and National Instruments (NATI)

Telaria (NYSE: TLRA) and National Instruments (NASDAQ:NATI) are both computer and technology companies, but which is the superior stock? We will contrast the two companies based on the strength of their risk, dividends, profitability, valuation, analyst recommendations, institutional ownership and earnings.

Profitability

This table compares Telaria and National Instruments’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Telaria 1.74% -16.25% -8.70%
National Instruments 8.72% 10.16% 7.64%

Volatility & Risk

Telaria has a beta of 1.19, suggesting that its stock price is 19% more volatile than the S&P 500. Comparatively, National Instruments has a beta of 0.93, suggesting that its stock price is 7% less volatile than the S&P 500.

Insider and Institutional Ownership

41.3% of Telaria shares are held by institutional investors. Comparatively, 78.0% of National Instruments shares are held by institutional investors. 8.2% of Telaria shares are held by company insiders. Comparatively, 9.9% of National Instruments shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.

Earnings & Valuation

This table compares Telaria and National Instruments’ top-line revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Telaria $166.76 million 1.45 -$20.94 million $0.04 118.03
National Instruments $1.23 billion 4.96 $82.73 million $0.84 55.44

National Instruments has higher revenue and earnings than Telaria. National Instruments is trading at a lower price-to-earnings ratio than Telaria, indicating that it is currently the more affordable of the two stocks.

Analyst Ratings

This is a summary of recent recommendations and price targets for Telaria and National Instruments, as provided by MarketBeat.com.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Telaria 0 0 2 0 3.00
National Instruments 0 1 1 0 2.50

Telaria presently has a consensus target price of $4.63, suggesting a potential downside of 2.01%. National Instruments has a consensus target price of $40.00, suggesting a potential downside of 14.11%. Given Telaria’s stronger consensus rating and higher probable upside, equities research analysts plainly believe Telaria is more favorable than National Instruments.

Dividends

National Instruments pays an annual dividend of $0.84 per share and has a dividend yield of 1.8%. Telaria does not pay a dividend. National Instruments pays out 100.0% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future.

Summary

National Instruments beats Telaria on 10 of the 16 factors compared between the two stocks.

About Telaria

Telaria, Inc., formerly Tremor Video, Inc., is a software company. The Company provides a data-driven software platform. The Company’s Telaria is designed to monetize and manage premium video inventory wherever and however audiences are watching. The solutions offered by the Company includes programmatic live television, market updates, device-specific reporting, over-the-top content (OTT) specific features, monitor buying patterns, revenue capture, live insights and letter revenue decisions. Its other solutions include server to server connections, campaign diagnostics, custom audiences, inventory packages, review and approve advertisement creative, communicate demand requirements, discoverability and maintenance of publisher brand integrity.

About National Instruments

National Instruments Corporation (NI) designs, manufactures and sells systems to engineers and scientists. The Company offers a line of measurement, automation and control products. It offers products, technology and services, which include system design software, programming tools, application software, modular hardware products and related driver software, production test systems, NI education platform, software products for teaching and hardware products for teaching. It also offers NI Services, including hardware services and maintenance, software maintenance services, and training and certification. Its products are used across various industries in a range of applications, including research and development, simulation and modeling, prototype and validation, production testing and industrial control and field and factory service and repair. It serves various industries and applications, such as consumer electronics, commercial aerospace, telecommunications and others.

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