Head to Head Survey: Shotspotter (SSTI) & HubSpot (HUBS)

HubSpot (NYSE: HUBS) and Shotspotter (NASDAQ:SSTI) are both technology companies, but which is the better business? We will contrast the two businesses based on the strength of their institutional ownership, valuation, dividends, earnings, analyst recommendations, profitability and risk.


This table compares HubSpot and Shotspotter’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
HubSpot -12.16% -21.93% -7.61%
Shotspotter N/A N/A N/A

Institutional and Insider Ownership

92.5% of HubSpot shares are owned by institutional investors. Comparatively, 24.4% of Shotspotter shares are owned by institutional investors. 12.1% of HubSpot shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

Valuation & Earnings

This table compares HubSpot and Shotspotter’s top-line revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
HubSpot $270.97 million 13.29 -$45.56 million ($1.16) -83.06
Shotspotter $15.50 million 10.46 -$6.86 million N/A N/A

Shotspotter has lower revenue, but higher earnings than HubSpot.

Analyst Recommendations

This is a summary of recent ratings for HubSpot and Shotspotter, as reported by MarketBeat.com.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
HubSpot 0 2 13 0 2.87
Shotspotter 0 0 3 0 3.00

HubSpot presently has a consensus target price of $84.21, suggesting a potential downside of 12.60%. Shotspotter has a consensus target price of $21.00, suggesting a potential upside of 25.00%. Given Shotspotter’s stronger consensus rating and higher probable upside, analysts clearly believe Shotspotter is more favorable than HubSpot.


Shotspotter beats HubSpot on 6 of the 11 factors compared between the two stocks.

HubSpot Company Profile

HubSpot, Inc. (HubSpot) provides a cloud-based marketing and sales software platform. The Company’s software platform features integrated applications to help businesses attract visitors to their Websites, convert visitors into leads, close leads into customers and delight customers so that they become promoters of those businesses. These integrated applications include social media, search engine optimization, blogging, Website content management, marketing automation, e-mail, sales productivity, customer relationship management (CRM), analytics and reporting. The Company’s products include HubSpot Marketing, HubSpot CRM and HubSpot Sales. The Company offers Professional Services and support. It offers professional services to educate and train customers on how to leverage its software platform and inbound marketing methodology to transform how their business attracts, engages and delights customers.

Shotspotter Company Profile

ShotSpotter, Inc. is engaged in designing and delivering gunfire alert and analysis solutions. The Company offers its software solutions on a SaaS-based subscription model. It has one operating segment with one business activity, providing gunshot detection systems. Its safety solutions include ShotSpotter Flex, ShotSpotter (SST) SecureCampus and ShotSpotter SiteSecure. ShotSpotter Flex is an outdoor public safety solution, serves cities and municipalities seeking to identify, locate and deter persistent a real-time gunshot detection system into their policing systems. SST SecureCampus is integrates its indoor and outdoor solutions in order to help the law enforcement and security personnel serving universities, colleges and other educational institutions. ShotSpotter SiteSecure is integrates its indoor and outdoor solutions for customers such as corporations trying to safeguard their facilities and public agencies focused on protecting critical infrastructure.

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