Somewhat Favorable News Coverage Somewhat Unlikely to Impact Harte Hanks (HHS) Stock Price

Headlines about Harte Hanks (NYSE:HHS) have trended somewhat positive recently, Accern Sentiment reports. The research firm identifies negative and positive media coverage by analyzing more than 20 million blog and news sources. Accern ranks coverage of companies on a scale of negative one to positive one, with scores nearest to one being the most favorable. Harte Hanks earned a news sentiment score of 0.22 on Accern’s scale. Accern also gave media headlines about the business services provider an impact score of 46.1190210041786 out of 100, meaning that recent media coverage is somewhat unlikely to have an effect on the company’s share price in the immediate future.

Shares of Harte Hanks (NYSE:HHS) traded down $0.18 during mid-day trading on Thursday, hitting $8.75. 3,803 shares of the company traded hands, compared to its average volume of 16,628. The company has a market cap of $54.99, a P/E ratio of -0.41 and a beta of 1.15. The company has a quick ratio of 1.69, a current ratio of 1.70 and a debt-to-equity ratio of -1.88. Harte Hanks has a 1-year low of $7.30 and a 1-year high of $16.50.

Harte Hanks (NYSE:HHS) last announced its earnings results on Wednesday, November 8th. The business services provider reported ($0.04) EPS for the quarter, missing the consensus estimate of ($0.01) by ($0.03). The company had revenue of $94.42 million for the quarter, compared to the consensus estimate of $95.20 million. Harte Hanks had a negative return on equity of 152.65% and a negative net margin of 33.12%. equities research analysts anticipate that Harte Hanks will post -1.9 earnings per share for the current fiscal year.

Several analysts recently commented on HHS shares. Zacks Investment Research raised shares of Harte Hanks from a “hold” rating to a “buy” rating and set a $1.00 target price for the company in a report on Tuesday, January 9th. Noble Financial raised shares of Harte Hanks from a “hold” rating to a “buy” rating in a report on Thursday, November 9th. Finally, ValuEngine raised shares of Harte Hanks from a “strong sell” rating to a “sell” rating in a report on Saturday, February 3rd.

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About Harte Hanks

Harte Hanks, Inc (Harte Hanks) is a multi-channel marketing company. The Company’s Customer Interaction business offers a range of marketing services, in media from direct mail to e-mail, including agency and digital services; database marketing solutions and business-to-business lead generation; direct mail, and contact centers.

Insider Buying and Selling by Quarter for Harte Hanks (NYSE:HHS)

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