Contrasting Millennial Media (MM) and Its Competitors

Millennial Media (NYSE: MM) is one of 2 publicly-traded companies in the “Advertising & Marketing – NEC” industry, but how does it compare to its competitors? We will compare Millennial Media to similar companies based on the strength of its profitability, earnings, risk, valuation, institutional ownership, analyst recommendations and dividends.


This table compares Millennial Media and its competitors’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Millennial Media -23.47% -26.25% -19.24%
Millennial Media Competitors -10.35% -10.19% -7.90%

Analyst Recommendations

This is a summary of current ratings and recommmendations for Millennial Media and its competitors, as reported by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Millennial Media 0 0 0 0 N/A
Millennial Media Competitors 1 27 100 0 2.77

As a group, “Advertising & Marketing – NEC” companies have a potential upside of 12.71%. Given Millennial Media’s competitors higher probable upside, analysts plainly believe Millennial Media has less favorable growth aspects than its competitors.

Earnings and Valuation

This table compares Millennial Media and its competitors revenue, earnings per share and valuation.

Gross Revenue Net Income Price/Earnings Ratio
Millennial Media N/A N/A -1.28
Millennial Media Competitors N/A N/A -1.28


Millennial Media competitors beat Millennial Media on 4 of the 4 factors compared.

About Millennial Media

Millennial Media, Inc. is an independent mobile advertising marketplace delivering products and services to advertisers and developers. The Company offers advertisers a suite of solutions that allow them to reach and connect with the target audiences across screens, from smartphones, tablets and other mobile devices to PCs. The Company offers developers the ability to maximize the advertising revenue and acquire new users for apps. Its advertiser and developer solutions support all mobile operating systems, including Apple iOS, Android, Windows Phone and BlackBerry. For clients who want a higher degree of customer service, the Company offers its managed media services with dedicated account teams. For its clients who want to interact with it on a more automated basis, the Company offers tools that allow advertisers to buy its ad supply in a programmatic fashion through its ad exchange and developers the opportunity to manage and monetize the ad inventory through its supply side tool.

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