Critical Analysis: Millennial Media (MM) & Its Peers

Millennial Media (NYSE: MM) is one of 33 public companies in the “Advertising & Marketing” industry, but how does it contrast to its rivals? We will compare Millennial Media to related companies based on the strength of its institutional ownership, risk, analyst recommendations, dividends, valuation, profitability and earnings.

Earnings & Valuation

This table compares Millennial Media and its rivals top-line revenue, earnings per share and valuation.

Gross Revenue Net Income Price/Earnings Ratio
Millennial Media N/A N/A -1.28
Millennial Media Competitors $2.71 billion $171.61 million -472.67

Millennial Media’s rivals have higher revenue and earnings than Millennial Media. Millennial Media is trading at a higher price-to-earnings ratio than its rivals, indicating that it is currently more expensive than other companies in its industry.

Analyst Ratings

This is a breakdown of recent recommendations for Millennial Media and its rivals, as provided by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Millennial Media 0 0 0 0 N/A
Millennial Media Competitors 65 463 838 16 2.58

As a group, “Advertising & Marketing” companies have a potential upside of 30.67%. Given Millennial Media’s rivals higher probable upside, analysts plainly believe Millennial Media has less favorable growth aspects than its rivals.

Insider and Institutional Ownership

57.4% of shares of all “Advertising & Marketing” companies are owned by institutional investors. 22.0% of shares of all “Advertising & Marketing” companies are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.


This table compares Millennial Media and its rivals’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Millennial Media -23.47% -26.25% -19.24%
Millennial Media Competitors -3.25% -7.47% -0.93%


Millennial Media rivals beat Millennial Media on 7 of the 8 factors compared.

Millennial Media Company Profile

Millennial Media, Inc. is an independent mobile advertising marketplace delivering products and services to advertisers and developers. The Company offers advertisers a suite of solutions that allow them to reach and connect with the target audiences across screens, from smartphones, tablets and other mobile devices to PCs. The Company offers developers the ability to maximize the advertising revenue and acquire new users for apps. Its advertiser and developer solutions support all mobile operating systems, including Apple iOS, Android, Windows Phone and BlackBerry. For clients who want a higher degree of customer service, the Company offers its managed media services with dedicated account teams. For its clients who want to interact with it on a more automated basis, the Company offers tools that allow advertisers to buy its ad supply in a programmatic fashion through its ad exchange and developers the opportunity to manage and monetize the ad inventory through its supply side tool.

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