Reviewing RumbleON (RMBL) & Snap (NYSE:SNAP)

RumbleON (OTCMKTS: RMBL) and Snap (NYSE:SNAP) are both technology companies, but which is the superior business? We will contrast the two businesses based on the strength of their dividends, earnings, profitability, institutional ownership, analyst recommendations, valuation and risk.


This table compares RumbleON and Snap’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
RumbleON N/A N/A N/A
Snap -417.61% -97.08% -88.55%

Analyst Ratings

This is a breakdown of current recommendations and price targets for RumbleON and Snap, as reported by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
RumbleON 0 0 2 0 3.00
Snap 13 18 13 0 2.00

RumbleON presently has a consensus target price of $7.38, indicating a potential upside of 97.19%. Snap has a consensus target price of $18.47, indicating a potential downside of 5.58%. Given RumbleON’s stronger consensus rating and higher possible upside, analysts clearly believe RumbleON is more favorable than Snap.

Insider and Institutional Ownership

19.0% of Snap shares are held by institutional investors. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

Valuation & Earnings

This table compares RumbleON and Snap’s revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
RumbleON N/A N/A N/A ($0.58) -6.45
Snap $824.95 million 28.55 -$3.45 billion ($3.31) -5.91

RumbleON has higher earnings, but lower revenue than Snap. RumbleON is trading at a lower price-to-earnings ratio than Snap, indicating that it is currently the more affordable of the two stocks.


RumbleON beats Snap on 6 of the 10 factors compared between the two stocks.

RumbleON Company Profile

RumbleON, Inc. (RumbleON), formerly Smart Server Inc., is a development-stage company. The Company focuses on creating an e-commerce platform facilitating the ability of both consumers and dealers to Buy-Sell-Trade-Finance pre-owned recreation vehicles (RV). Serving both consumers and dealers, RumbleON makes such consumers or dealers a cash offer for the purchase of their vehicle. In addition, RumbleON offers an inventory of vehicles for sale on its Website and offers financing and associated products. RumbleON utilizes partner dealers in the acquisition of motorcycles, as well as to provide inspection, reconditioning and distribution services. Its product suite has modules supporting the motorcycle, RV, and marine and auto segments. As of December 31, 2016, the Company had not generated any revenue.

Snap Company Profile

Snap Inc., formerly Snapchat, Inc., is a camera company. The Company’s flagship product, Snapchat, is a camera application that helps people to communicate through short videos and images known as a Snap. The Company offers three ways for people to make Snaps: the Snapchat application, Publishers Tools that help its partners to create Publisher Stories, and Spectacles, its sunglasses that make Snaps. Snaps are viewed primarily through the Snapchat application, but can also be embedded on the Web or on television in certain circumstances. Snapchat opens directly into the Camera, helping in creating a Snap and sending it to friends. The Company’s advertising products include Snap Ads and Sponsored Creative Tools, such as Sponsored Lenses and Sponsored Geofilters. As of December 31, 2016, on an average, 158 million people used Snapchat every day to Snap with family, watch Stories from friends, see events from around the world, and explore curated content from publishers.

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