Financial Survey: CafePress (PRSS) versus Secoo (SECO)

Secoo (NASDAQ: SECO) and CafePress (NASDAQ:PRSS) are both small-cap retail/wholesale companies, but which is the superior stock? We will compare the two businesses based on the strength of their risk, institutional ownership, earnings, dividends, analyst recommendations, valuation and profitability.

Analyst Ratings

This is a summary of current ratings and price targets for Secoo and CafePress, as provided by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Secoo 0 0 1 0 3.00
CafePress 0 1 0 0 2.00

Secoo presently has a consensus price target of $18.00, indicating a potential upside of 34.33%. CafePress has a consensus price target of $3.50, indicating a potential upside of 118.75%. Given CafePress’ higher probable upside, analysts plainly believe CafePress is more favorable than Secoo.


This table compares Secoo and CafePress’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Secoo N/A N/A N/A
CafePress -7.63% -16.72% -13.02%

Insider and Institutional Ownership

24.8% of Secoo shares are held by institutional investors. Comparatively, 26.8% of CafePress shares are held by institutional investors. 17.3% of CafePress shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.

Earnings & Valuation

This table compares Secoo and CafePress’ top-line revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Secoo $382.60 million 0.45 -$6.59 million N/A N/A
CafePress $102.21 million 0.26 -$26.47 million ($0.44) -3.64

Secoo has higher revenue and earnings than CafePress.


Secoo beats CafePress on 8 of the 11 factors compared between the two stocks.

About Secoo

Secoo Holding Limited is an online integrated platform company. The Company offers an integrated online and offline shopping platform, which consists of its Website, mobile applications and offline experience centers. The Company offers a range of products including watches, bags, clothing, footwear, jewelry, accessories, menswear, children’s wear, sportswear, cosmetics and skin care, automobile, home goods, lifestyle services, lifestyle services and high-end Chinese original products. The Company’s online platform facilitates easy product selection, order processing and convenient payment methods, such as Secoo Check, which allows customers to make payments for its merchandise products in installments on its online platform directly.

About CafePress

CafePress Inc. is an online retailer of personalized products offering various gifts and accessories, including t-shirts and apparel, mugs and drinkware, and home goods, such as custom shower curtains and bed coverings. The Company conducts its business on its primary United States-based domain,, and also operates CafePress branded Websites for the markets in the United Kingdom, Canada and Australia. It also sells CafePress branded products through other online retail partners. Its products are customized with designs contributed through various means, including crowd-sourced user generated content, stock art licenses and licensed content relationships with entertainment companies and brands. Its facility in Louisville, Kentucky has technology and manufacturing processes that enables it to provide customized products that are individually built to order. The Company’s processes enable it to produce a range of merchandise.

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