Comparing Marketo (MKTO) & SeaChange International (SEAC)

SeaChange International (NASDAQ: SEAC) and Marketo (NASDAQ:MKTO) are both computer and technology companies, but which is the better business? We will contrast the two companies based on the strength of their risk, analyst recommendations, institutional ownership, valuation, profitability, earnings and dividends.

Earnings & Valuation

This table compares SeaChange International and Marketo’s revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
SeaChange International $83.79 million 1.37 -$71.24 million ($0.98) -3.30
Marketo N/A N/A N/A ($1.70) N/A

Marketo has lower revenue, but higher earnings than SeaChange International. SeaChange International is trading at a lower price-to-earnings ratio than Marketo, indicating that it is currently the more affordable of the two stocks.

Analyst Ratings

This is a summary of current recommendations for SeaChange International and Marketo, as provided by

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
SeaChange International 0 0 2 0 3.00
Marketo 0 0 0 0 N/A

SeaChange International currently has a consensus target price of $4.25, suggesting a potential upside of 31.58%.

Institutional and Insider Ownership

75.1% of SeaChange International shares are held by institutional investors. 2.9% of SeaChange International shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.


This table compares SeaChange International and Marketo’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
SeaChange International -42.52% -5.91% -3.55%
Marketo -23.20% -98.33% -27.18%


SeaChange International beats Marketo on 8 of the 9 factors compared between the two stocks.

About SeaChange International

SeaChange International, Inc. (SeaChange) is engaged in the delivery of multiscreen video. The Company’s products and services facilitate the aggregation, licensing, management and distribution of video and advertising content for cable television system operators, telecommunications companies, satellite operators and media companies. SeaChange sells its software products and services across the world, to television service providers, including cable television system operators, telecommunications companies, satellite operators and media companies. Its systems enable service providers to offer other interactive television services that allow subscribers to receive personalized services and interact with their video devices. Its business consists of three product areas: multiscreen video backoffice, advertising and video gateway software solutions. It also offers SeaChange Infusion Advanced Advertising Platform, Adrenalin, SeaChange Infusion Advanced Advertising Platform and Nucleus.

About Marketo

Marketo, Inc. is a United States-based provider of a cloud-based Engagement Marketing software platform, which enables organizations to involve in engagement marketing. The Company’s platform offers a range applications across various categories, including Marketing Automation, which helps to organize personalized multi-channel marketing campaigns and workflows; Email Marketing, which provides the ability to tap the insights captured in the Audience Hub to send e-mail messages; Mobile Engagement, which engages customers on their mobile devices; Digital Ads, which allows marketers to focus on behavioral data captured in the Audience Hub for personalized digital advertisements; Web Personalization, which helps in personalizing experiences to engage people; Marketing Analytics; Predictive Content, which discovers Website assets, such as e-books and case studies; Marketing Calendar, and Sales Insight. It offers solutions, such as Lead Management solution and Consumer Marketing solution.

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