Planet Fitness (NYSE:PLNT) Getting Somewhat Favorable Media Coverage, Study Shows

News coverage about Planet Fitness (NYSE:PLNT) has trended somewhat positive this week, Accern reports. The research firm rates the sentiment of news coverage by monitoring more than twenty million news and blog sources. Accern ranks coverage of public companies on a scale of -1 to 1, with scores nearest to one being the most favorable. Planet Fitness earned a media sentiment score of 0.16 on Accern’s scale. Accern also gave news stories about the company an impact score of 47.389231189051 out of 100, indicating that recent news coverage is somewhat unlikely to have an effect on the company’s share price in the near future.

These are some of the media headlines that may have impacted Accern Sentiment’s analysis:

A number of research firms have issued reports on PLNT. Cowen reissued a “buy” rating and issued a $30.00 price target on shares of Planet Fitness in a research report on Friday, November 10th. Imperial Capital boosted their target price on shares of Planet Fitness from $28.00 to $33.00 and gave the stock an “outperform” rating in a research report on Thursday, November 9th. Bank of America boosted their target price on shares of Planet Fitness from $39.00 to $42.00 and gave the stock a “buy” rating in a research report on Thursday, February 1st. Jefferies Group reaffirmed a “buy” rating and set a $33.00 target price on shares of Planet Fitness in a research report on Friday, November 10th. Finally, DA Davidson assumed coverage on shares of Planet Fitness in a research note on Monday, November 20th. They set a “buy” rating on the stock. Three investment analysts have rated the stock with a hold rating and nine have given a buy rating to the company. The stock presently has an average rating of “Buy” and a consensus price target of $34.00.

Planet Fitness (PLNT) opened at $32.38 on Friday. The stock has a market cap of $3,189.91, a PE ratio of 49.06, a P/E/G ratio of 1.72 and a beta of 0.79. The company has a current ratio of 1.57, a quick ratio of 1.56 and a debt-to-equity ratio of -5.00. Planet Fitness has a 52-week low of $18.32 and a 52-week high of $35.03.

In other Planet Fitness news, CFO Dorvin D. Lively sold 38,674 shares of the business’s stock in a transaction dated Friday, December 8th. The stock was sold at an average price of $32.29, for a total transaction of $1,248,783.46. Following the completion of the sale, the chief financial officer now directly owns 38,674 shares of the company’s stock, valued at approximately $1,248,783.46. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is accessible through the SEC website. Also, CEO Christopher Rondeau sold 60,000 shares of the business’s stock in a transaction dated Tuesday, December 5th. The stock was sold at an average price of $31.98, for a total value of $1,918,800.00. The disclosure for this sale can be found here. In the last quarter, insiders have sold 688,674 shares of company stock worth $22,503,951. 19.87% of the stock is owned by corporate insiders.

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About Planet Fitness

Planet Fitness, Inc is a franchisor and operator of fitness centers in the United States. The Company operates through three segments: Franchise; Corporate-owned stores, and Equipment. The Franchise segment includes operations related to the Company’s franchising business in the United States, Puerto Rico, the Dominican Republic and Canada.

Insider Buying and Selling by Quarter for Planet Fitness (NYSE:PLNT)

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