Somewhat Positive Press Coverage Somewhat Unlikely to Impact Baozun (BZUN) Share Price

Media headlines about Baozun (NASDAQ:BZUN) have trended somewhat positive this week, Accern Sentiment Analysis reports. The research firm scores the sentiment of press coverage by reviewing more than twenty million blog and news sources in real-time. Accern ranks coverage of public companies on a scale of negative one to positive one, with scores closest to one being the most favorable. Baozun earned a media sentiment score of 0.23 on Accern’s scale. Accern also assigned media coverage about the technology company an impact score of 45.2551040862961 out of 100, meaning that recent press coverage is somewhat unlikely to have an impact on the company’s share price in the immediate future.

These are some of the news headlines that may have impacted Accern Sentiment Analysis’s scoring:

Several equities research analysts have recently commented on BZUN shares. Vetr lowered Baozun from a “strong-buy” rating to a “buy” rating and set a $34.52 price objective for the company. in a research note on Tuesday, December 19th. Zacks Investment Research upgraded Baozun from a “sell” rating to a “buy” rating and set a $37.00 price target for the company in a research note on Tuesday, October 24th. BidaskClub upgraded Baozun from a “hold” rating to a “buy” rating in a research note on Tuesday, January 9th. Finally, Bank of America increased their price target on Baozun from $38.00 to $44.00 and gave the stock a “buy” rating in a research note on Tuesday, January 30th. Two investment analysts have rated the stock with a hold rating, three have assigned a buy rating and one has issued a strong buy rating to the company. Baozun has an average rating of “Buy” and a consensus target price of $37.80.

Shares of Baozun (BZUN) opened at $35.46 on Friday. Baozun has a 12 month low of $13.87 and a 12 month high of $40.65. The stock has a market capitalization of $1,925.97, a price-to-earnings ratio of 107.46 and a beta of 4.37.

Baozun (NASDAQ:BZUN) last issued its quarterly earnings results on Tuesday, November 21st. The technology company reported $0.06 earnings per share (EPS) for the quarter. Baozun had a return on equity of 8.72% and a net margin of 3.20%. The business had revenue of $133.81 million during the quarter. analysts expect that Baozun will post 0.54 earnings per share for the current year.

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About Baozun

Baozun Inc is a brand e-commerce solutions company. The Company is engaged in providing end-to-end e-commerce solutions, including the sales of apparel, home and electronic products, online store design and setup, visual merchandising and marketing, online store operations, customer services, warehousing and order fulfillment.

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