The Rubicon Project (RUBI) Earns Coverage Optimism Rating of 0.26

Media coverage about The Rubicon Project (NYSE:RUBI) has been trending positive on Sunday, Accern Sentiment reports. Accern scores the sentiment of press coverage by reviewing more than twenty million blog and news sources. Accern ranks coverage of companies on a scale of negative one to one, with scores nearest to one being the most favorable. The Rubicon Project earned a media sentiment score of 0.26 on Accern’s scale. Accern also gave media stories about the software maker an impact score of 45.1832349946815 out of 100, meaning that recent press coverage is somewhat unlikely to have an effect on the stock’s share price in the immediate future.

The Rubicon Project (NYSE:RUBI) traded down $0.02 during trading on Friday, hitting $1.74. The stock had a trading volume of 141,976 shares, compared to its average volume of 688,049. The stock has a market cap of $86.64, a P/E ratio of -0.56 and a beta of 1.25. The Rubicon Project has a 52 week low of $1.53 and a 52 week high of $9.03.

RUBI has been the topic of several recent analyst reports. B. Riley reiterated a “hold” rating and set a $5.00 target price on shares of The Rubicon Project in a research report on Monday, October 23rd. ValuEngine upgraded The Rubicon Project from a “strong sell” rating to a “sell” rating in a research report on Friday, February 2nd. Needham & Company LLC reiterated a “hold” rating on shares of The Rubicon Project in a research report on Friday, November 3rd. Citigroup reduced their target price on The Rubicon Project from $4.00 to $3.00 and set a “neutral” rating on the stock in a research report on Friday, November 3rd. Finally, Craig Hallum upgraded The Rubicon Project from a “hold” rating to a “buy” rating in a research report on Monday, January 22nd. Two research analysts have rated the stock with a sell rating, seven have issued a hold rating and one has issued a buy rating to the stock. The stock has a consensus rating of “Hold” and a consensus price target of $5.61.

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About The Rubicon Project

The Rubicon Project, Inc offers a technology solution to automate the purchase and sale of advertising for buyers and sellers. The Company’s solution enables buyers and sellers to purchase and sell a range of advertising units, including display and video; utilizing various inventory types, including direct sale of inventory and real-time bidding (RTB), and across digital channels, including mobile Web, mobile application and desktop, as well as across various out of home channels, such as digital billboards.

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