Digimarc (DMRC) vs. Interactive Intelligence Group (ININ) Head to Head Comparison

Digimarc (NASDAQ: DMRC) and Interactive Intelligence Group (NASDAQ:ININ) are both industrial products companies, but which is the better business? We will compare the two companies based on the strength of their valuation, earnings, dividends, analyst recommendations, risk, profitability and institutional ownership.

Insider & Institutional Ownership

60.5% of Digimarc shares are owned by institutional investors. Comparatively, 83.2% of Interactive Intelligence Group shares are owned by institutional investors. 7.5% of Digimarc shares are owned by company insiders. Comparatively, 21.4% of Interactive Intelligence Group shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

Valuation & Earnings

This table compares Digimarc and Interactive Intelligence Group’s gross revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Digimarc $21.79 million 16.20 -$21.67 million ($2.25) -13.84
Interactive Intelligence Group N/A N/A N/A ($1.47) N/A

Interactive Intelligence Group has lower revenue, but higher earnings than Digimarc. Digimarc is trading at a lower price-to-earnings ratio than Interactive Intelligence Group, indicating that it is currently the more affordable of the two stocks.

Analyst Recommendations

This is a breakdown of current ratings and target prices for Digimarc and Interactive Intelligence Group, as reported by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Digimarc 0 1 3 0 2.75
Interactive Intelligence Group 0 0 0 0 N/A

Digimarc presently has a consensus price target of $45.33, suggesting a potential upside of 45.53%.

Profitability

This table compares Digimarc and Interactive Intelligence Group’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Digimarc -90.69% -30.98% -29.02%
Interactive Intelligence Group -4.92% -12.52% -4.48%

Summary

Interactive Intelligence Group beats Digimarc on 6 of the 8 factors compared between the two stocks.

Digimarc Company Profile

Digimarc Corporation (Digimarc) enables governments and enterprises to give digital identities to media and objects that computers can sense and recognize. The Company’s Digimarc Discover, Digimarc Barcode and Intuitive Computing Platform are designed to optimize the identification of consumer brand impressions, facilitating mobile-centric shopping. The Company operates through media management solutions segment. The Company’s platform includes means to embed Digimarc Barcodes, invisible and inaudible barcode-like information that is recognizable by smartphones, industrial scanners, and other computer interfaces into various forms of media content, including consumer product packaging. Its Digimarc Barcodes has a range of applications, including facilitating scanning of products at retail checkout, as well as engagement with smartphone-equipped consumers. The Digimarc Barcode allows automatic identification of media without visible computer codes, such as traditional barcodes.

Interactive Intelligence Group Company Profile

Interactive Intelligence Group, Inc. is a provider of software and cloud services for customer engagement, communications and collaboration. The Company operates in the segment of interaction management software solutions licensing and associated services. It offers approximately three types of products, including on-premises software; a single-tenant cloud service, and a multi-tenant cloud service. The Company’s offerings are used across a range of vertical industries, including accounts receivable management, banking, government, healthcare, insurance, manufacturing, utilities and retail. Its PureCloud Engage is an omnichannel customer engagement cloud service designed for contact centers of all sizes. Its PureCloud Communicate is a communications and collaboration cloud service for enterprises of all sizes designed to support connected workforce. Its on-premises and single-tenant cloud products are available in approximately 24 languages and deployed in over 125 countries.

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