Analyzing Groupon (GRPN) & Its Rivals

Groupon (NASDAQ: GRPN) is one of 191 publicly-traded companies in the “NONFOOD RETAIL/WH” industry, but how does it compare to its competitors? We will compare Groupon to similar companies based on the strength of its institutional ownership, analyst recommendations, valuation, profitability, earnings, dividends and risk.


This table compares Groupon and its competitors’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Groupon 0.49% 0.22% 0.03%
Groupon Competitors -0.22% -205.53% 3.79%

Analyst Recommendations

This is a summary of current ratings for Groupon and its competitors, as reported by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Groupon 2 9 6 0 2.24
Groupon Competitors 2096 11388 15165 587 2.49

Groupon presently has a consensus target price of $5.00, suggesting a potential upside of 8.64%. As a group, “NONFOOD RETAIL/WH” companies have a potential upside of 2.73%. Given Groupon’s higher probable upside, analysts plainly believe Groupon is more favorable than its competitors.

Earnings & Valuation

This table compares Groupon and its competitors gross revenue, earnings per share and valuation.

Gross Revenue Net Income Price/Earnings Ratio
Groupon $2.84 billion $14.04 million 230.12
Groupon Competitors $8.90 billion $396.03 million -658.03

Groupon’s competitors have higher revenue and earnings than Groupon. Groupon is trading at a higher price-to-earnings ratio than its competitors, indicating that it is currently more expensive than other companies in its industry.

Insider & Institutional Ownership

63.6% of Groupon shares are owned by institutional investors. Comparatively, 68.7% of shares of all “NONFOOD RETAIL/WH” companies are owned by institutional investors. 23.4% of Groupon shares are owned by company insiders. Comparatively, 16.4% of shares of all “NONFOOD RETAIL/WH” companies are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

Volatility and Risk

Groupon has a beta of 1.61, indicating that its stock price is 61% more volatile than the S&P 500. Comparatively, Groupon’s competitors have a beta of 1.17, indicating that their average stock price is 17% more volatile than the S&P 500.


Groupon competitors beat Groupon on 7 of the 12 factors compared.

About Groupon

Groupon, Inc. operates online local commerce marketplaces around the world that connect merchants to consumers by offering goods and services at a discount. The Company operates through three segments: North America, which represents the United States and Canada; EMEA, which consists of Europe, and the Middle East and Africa, and the remainder of its international operations (Rest of World). It offers goods and services in three primary categories: Local Deals (Local), Groupon Goods (Goods) and Groupon Getaways (Travel). Its Local category includes offerings from local and national merchants, as well as local events. Its Goods category offers customers the ability to find deals on merchandise across various product lines, including electronics, sporting goods, jewelry, toys, household items and apparel. Through its Travel category, it features travel offers at both discounted and market rates, including hotels, airfare and package deals covering both domestic and international travel.

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