Comparing Pure Bioscience (PURE) and WD-40 (WDFC)

Pure Bioscience (OTCMKTS: PURE) and WD-40 (NASDAQ:WDFC) are both small-cap medical companies, but which is the superior stock? We will compare the two companies based on the strength of their risk, valuation, profitability, earnings, dividends, analyst recommendations and institutional ownership.

Analyst Ratings

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This is a breakdown of current recommendations for Pure Bioscience and WD-40, as provided by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Pure Bioscience 0 0 0 0 N/A
WD-40 0 2 0 0 2.00

WD-40 has a consensus target price of $123.50, indicating a potential downside of 7.14%. Given WD-40’s higher probable upside, analysts clearly believe WD-40 is more favorable than Pure Bioscience.

Risk & Volatility

Pure Bioscience has a beta of -1.35, indicating that its stock price is 235% less volatile than the S&P 500. Comparatively, WD-40 has a beta of 0.54, indicating that its stock price is 46% less volatile than the S&P 500.

Insider & Institutional Ownership

0.2% of Pure Bioscience shares are held by institutional investors. Comparatively, 85.9% of WD-40 shares are held by institutional investors. 10.6% of Pure Bioscience shares are held by insiders. Comparatively, 3.9% of WD-40 shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.


WD-40 pays an annual dividend of $2.16 per share and has a dividend yield of 1.6%. Pure Bioscience does not pay a dividend. WD-40 pays out 58.1% of its earnings in the form of a dividend.


This table compares Pure Bioscience and WD-40’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Pure Bioscience -460.07% -260.04% -168.32%
WD-40 13.84% 39.23% 14.76%

Valuation and Earnings

This table compares Pure Bioscience and WD-40’s revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Pure Bioscience $1.83 million 25.13 -$6.26 million ($0.10) -6.76
WD-40 $380.51 million 4.88 $52.93 million $3.72 35.75

WD-40 has higher revenue and earnings than Pure Bioscience. Pure Bioscience is trading at a lower price-to-earnings ratio than WD-40, indicating that it is currently the more affordable of the two stocks.


WD-40 beats Pure Bioscience on 11 of the 14 factors compared between the two stocks.

Pure Bioscience Company Profile

PURE Bioscience, Inc. develops and commercializes antimicrobial products that provide solutions to the health and environmental challenges of pathogen and hygienic control in the United States and internationally. It manufactures and distributes silver dihydrogen citrate (SDC), a non-toxic antimicrobial agent, which offers residual protection and formulates with other compounds. The company offers SDC-based disinfecting and sanitizing products, including PURE Hard Surface, a food contact surface sanitizer and disinfectant; PURE Control, a antimicrobial food processing aid for use in poultry processing and produce processing; PURE Multi-Purpose and Floor Cleaner Concentrate used to clean various resilient surfaces, including floors, glass, and food contact surfaces; PURE Multi-Purpose Hi-Foam Cleaner Concentrate used to clean stainless steel equipment, resilient floors, walls, and painted surfaces; and SILVÉRION, an antimicrobial solution used against bacteria, viruses, yeast, and molds. It sells its products to distributors and end users. PURE Bioscience, Inc. was founded in 1992 and is headquartered in El Cajon, California.

WD-40 Company Profile

WD-40 Company engages in the development and sale of maintenance products, and homecare and cleaning products. It offers multi-purpose maintenance products, including aerosol sprays, non-aerosol trigger sprays, and in liquid-bulk form products under the WD-40 Multi-Use brand name for various consumer uses; specialty maintenance products, such as penetrants, degreasers, corrosion inhibitors, greases, lubricants, and rust removers under the WD-40 Specialist brand name; and bicycle maintenance products under the WD-40 Bike brand name comprising wet and dry chain lubricants, chain cleaners and degreasers, and foaming wash products that are designed for avid and recreational cyclists, bike enthusiasts, and mechanics. The company also provides multi-purpose and specialty drip oils, and spray lubricant products, as well as other specialty maintenance products under the 3-IN-ONE brand name; and professional spray maintenance products and lubricants for the bike market under the GT85 brand name. In addition, it offers automatic toilet bowl cleaners under the 2000 Flushes brand name; aerosol carpet stain removers, and a liquid trigger carpet stain and odor eliminators under the Spot Shot brand name; room and rug deodorizers under the Carpet Fresh brand name; carpet and household cleaners, and rug and room deodorizers under the 1001 brand name; heavy-duty hand cleaner products under the Lava brand name; and liquid mildew stain removers and automatic toilet bowl cleaners under the X-14 brand name. It offers products primarily through mass retail and home center stores, warehouse club stores, grocery stores, hardware stores, automotive parts outlets, sport retailers, independent bike dealers, online retailers, and industrial distributors and suppliers in North, Central, and South America, as well as in Asia, Australia, Europe, the Middle East, and Africa. The company was founded in 1953 and is headquartered in San Diego, California.

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