Reviewing Phoenix New Media (FENG) & Belo (BLC)

Phoenix New Media (NYSE: FENG) and Belo (NYSE:BLC) are both small-cap consumer discretionary companies, but which is the superior stock? We will compare the two businesses based on the strength of their analyst recommendations, institutional ownership, dividends, risk, valuation, profitability and earnings.

Risk & Volatility

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Phoenix New Media has a beta of 1.48, suggesting that its stock price is 48% more volatile than the S&P 500. Comparatively, Belo has a beta of 3.11, suggesting that its stock price is 211% more volatile than the S&P 500.

Valuation and Earnings

This table compares Phoenix New Media and Belo’s revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Phoenix New Media $242.09 million 1.26 $5.75 million N/A N/A
Belo N/A N/A N/A N/A N/A

Phoenix New Media has higher revenue and earnings than Belo.

Profitability

This table compares Phoenix New Media and Belo’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Phoenix New Media 2.45% 1.62% 1.13%
Belo N/A N/A N/A

Analyst Recommendations

This is a breakdown of recent recommendations and price targets for Phoenix New Media and Belo, as reported by MarketBeat.com.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Phoenix New Media 0 0 1 0 3.00
Belo 0 0 0 0 N/A

Insider & Institutional Ownership

16.8% of Phoenix New Media shares are held by institutional investors. 10.9% of Phoenix New Media shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

Summary

Phoenix New Media beats Belo on 7 of the 8 factors compared between the two stocks.

Phoenix New Media Company Profile

Phoenix New Media Limited provides content on an integrated platform across Internet, mobile, and TV channels in the People's Republic of China. It offers content and services through three channels, including ifeng.com channel, television channel, and mobile channel, as well as transmits content to TV viewers, primarily through Phoenix TV. The company, through its Website, ifeng.com, provides approximately 40 Interest-based verticals, such as news, finance, automobiles, entertainment, fashion, military affairs, live broadcasting, we-media, sports, history, video, and PC digital reading; offers interactive services, including comments posting and user surveys; and operates third-party developed Web-based games on its game platform, play.ifeng.com. Its video channel services comprise v.ifeng.com vertical that offers free online video on demand, live Phoenix TV broadcasts, subscription online video services, and pay-per-view online video services, as well as sublicenses video content to third parties. The company's mobile channel consists of i.ifeng.com mobile Website; and mobile value added services, including mobile video services, mobile newspaper service, digital books service, and mobile games services, as well as wireless value-added services comprising SMS-based, music, IVR-based, MMS-based, and animation services. Its mobile channel also includes mobile applications for various mobile devices, such as ifeng News that offers news in the form of text, image, and video; ifeng Video, which provides video news and other video content. The company was incorporated in 2007 and is based in Beijing, the People's Republic of China. Phoenix New Media Limited is a subsidiary of Phoenix Satellite Television (B.V.I) Holding Limited.

Belo Company Profile

Belo Corp. (Belo) is a television company. The Company owns 20 television stations, including ABC, CBS, NBC, FOX, CW and MyNetwork TV (MNTV) affiliates, and their associated websites, in 15 markets across the United States. The Company also has three local and two regional news channels. Belo also has a services agreement with the owner and operator of KFWD-TV, licensed to Fort Worth, Texas. Six of the Company’s stations are located in four metropolitan areas in the United States: ABC affiliate WFAA-TV in Dallas/Fort Worth; CBS affiliate KHOU-TV in Houston; NBC affiliate KING-TV and independent KONG-TV in Seattle/Tacoma, and Independent KTVK and The CW Network (CW) affiliate KASW-TV in Phoenix. Belo’s television stations have been recognized with numerous local, state and national awards for news coverage and community service. In December 2013, Gannett Co Inc announced that it has completed the acquisition of Belo Corp.

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