Comparing Qudian (QD) & Its Competitors

Qudian (NYSE: QD) is one of 28 public companies in the “Nondepository credit institutions” industry, but how does it contrast to its rivals? We will compare Qudian to similar companies based on the strength of its institutional ownership, risk, valuation, earnings, dividends, analyst recommendations and profitability.

Analyst Recommendations

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This is a summary of current ratings and target prices for Qudian and its rivals, as provided by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Qudian 0 1 5 0 2.83
Qudian Competitors 157 713 962 41 2.47

Qudian currently has a consensus price target of $19.67, suggesting a potential upside of 79.77%. As a group, “Nondepository credit institutions” companies have a potential downside of 1.65%. Given Qudian’s stronger consensus rating and higher probable upside, research analysts clearly believe Qudian is more favorable than its rivals.

Institutional & Insider Ownership

7.7% of Qudian shares are owned by institutional investors. Comparatively, 51.6% of shares of all “Nondepository credit institutions” companies are owned by institutional investors. 16.9% of shares of all “Nondepository credit institutions” companies are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

Valuation & Earnings

This table compares Qudian and its rivals top-line revenue, earnings per share (EPS) and valuation.

Gross Revenue Net Income Price/Earnings Ratio
Qudian $733.96 million $332.67 million 10.04
Qudian Competitors $6.70 billion $705.22 million 11.24

Qudian’s rivals have higher revenue and earnings than Qudian. Qudian is trading at a lower price-to-earnings ratio than its rivals, indicating that it is currently more affordable than other companies in its industry.


This table compares Qudian and its rivals’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Qudian N/A N/A N/A
Qudian Competitors 18.42% -2.06% -0.73%


Qudian rivals beat Qudian on 7 of the 12 factors compared.

Qudian Company Profile

Qudian Inc. provides cash credit products, which provide funds in digital form, and merchandise credit products. The Company operates through an online platform and all the transaction are facilitated through mobile devices. Borrowers can apply for credit on their mobile phones and receive approval within a few seconds. Approved borrowers are then able to draw down on their cash credit with cash disbursed immediately into their Alipay accounts in digital form. It also offers merchandise credit products to finance borrowers’ direct purchase of merchandise offered on its marketplace on installment basis. Its marketplace connects consumers with merchandise suppliers. It offers 14 categories of merchandise from over 1,000 brands covering primarily consumer electronics, home appliances, watches and accessories, sports and outdoor merchandise and luggage.

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