CSS Industries (NYSE:CSS) and Kirkland’s Home (KIRK) Critical Review

CSS Industries (NYSE: CSS) and Kirkland’s Home (NASDAQ:KIRK) are both small-cap consumer discretionary companies, but which is the better investment? We will compare the two businesses based on the strength of their profitability, risk, dividends, institutional ownership, earnings, valuation and analyst recommendations.

Valuation & Earnings

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This table compares CSS Industries and Kirkland’s Home’s gross revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
CSS Industries $322.43 million 0.50 $28.50 million $1.41 12.60
Kirkland’s Home $634.12 million 0.25 $5.29 million $0.38 26.47

CSS Industries has higher earnings, but lower revenue than Kirkland’s Home. CSS Industries is trading at a lower price-to-earnings ratio than Kirkland’s Home, indicating that it is currently the more affordable of the two stocks.

Insider and Institutional Ownership

81.1% of CSS Industries shares are held by institutional investors. Comparatively, 93.3% of Kirkland’s Home shares are held by institutional investors. 3.9% of CSS Industries shares are held by company insiders. Comparatively, 7.8% of Kirkland’s Home shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

Analyst Ratings

This is a breakdown of current ratings for CSS Industries and Kirkland’s Home, as reported by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
CSS Industries 0 1 0 0 2.00
Kirkland’s Home 0 0 3 0 3.00

CSS Industries currently has a consensus target price of $31.50, indicating a potential upside of 77.27%. Kirkland’s Home has a consensus target price of $13.33, indicating a potential upside of 32.54%. Given CSS Industries’ higher probable upside, equities analysts plainly believe CSS Industries is more favorable than Kirkland’s Home.

Volatility & Risk

CSS Industries has a beta of 1.15, indicating that its stock price is 15% more volatile than the S&P 500. Comparatively, Kirkland’s Home has a beta of 1.11, indicating that its stock price is 11% more volatile than the S&P 500.


This table compares CSS Industries and Kirkland’s Home’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
CSS Industries -0.96% 4.51% 3.64%
Kirkland’s Home 0.84% 4.59% 2.21%


CSS Industries pays an annual dividend of $0.80 per share and has a dividend yield of 4.5%. Kirkland’s Home does not pay a dividend. CSS Industries pays out 56.7% of its earnings in the form of a dividend.


Kirkland’s Home beats CSS Industries on 9 of the 16 factors compared between the two stocks.

CSS Industries Company Profile

CSS Industries, Inc., a consumer products company, designs, manufactures, procures, distributes, and sells seasonal, celebrations, and craft social expression products principally to mass market retailers in the United States and Canada. Its craft and celebrations consumer products include craft ribbon and buttons, sewing patterns, infant products, journals, all occasion boxed greeting cards, gift card holders, gift bags, gift wrap, floral accessories, memory books, scrapbooks, stationery, stickers, and other gift and craft items. The company's seasonal consumer products comprise Christmas products, such as packaging ribbon and bows, boxed greeting cards, gift tags, gift card holders, gift bags, gift wraps, tissue papers, and decorations; Valentine products consisting of classroom exchange Valentine cards and other related Valentine products; Easter product, including Easter egg dyes and related Easter seasonal products; and back-to-school products, such as teachers' aids and other learning oriented products. CSS Industries, Inc. offers its products principally under the Paper Magic, Berwick, Offray, C.R. Gibson, McCall's, Butterick, Kwik Sew, Vogue Patterns, Markings, Stepping Stones, Tapestry, Seastone, Dudley's, Eureka, Stickerfitti, Favorite Findings, and La Mode brand names. The company sells its products to mass market retailers, discount department stores, specialty chains, warehouse clubs, drug and food chains, dollar stores, office supply stores, and retail teachers' stores, as well as to independent card, gift, and floral shops through account sales managers, sales representatives, product specialists, and a network of independent manufacturers' representatives. The company was founded in 1923 and is headquartered in Plymouth Meeting, Pennsylvania.

Kirkland’s Home Company Profile

Kirkland's, Inc. operates as a specialty retailer of home décor and gifts in the United States. The company's stores provide various merchandise, including framed arts, mirrors, wall décors, candles and related items, lamps, decorative accessories, accent furniture, textiles, garden-related accessories, and artificial floral products. Its stores also offer an assortment of holiday merchandise in seasonal periods, as well as items that are suitable for gift-giving. The company operates its stores under the Kirkland's, Kirkland's Home, Kirkland's Home Outlet, Kirkland's Outlet, and The Kirkland Collection names in various off-mall venues comprising lifestyle centers, power strip centers, outlet centers, and freestanding locations, as well as enclosed malls. As of March 16, 2018, it operated 420 stores in 36 states. The company also sells its products through its kirklands.com Website. Kirkland's, Inc. was founded in 1966 and is based in Brentwood, Tennessee.

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