Head-To-Head Review: Hasbro (HAS) versus Funko (FNKO)

Hasbro (NASDAQ: HAS) and Funko (NASDAQ:FNKO) are both consumer discretionary companies, but which is the superior stock? We will contrast the two companies based on the strength of their analyst recommendations, profitability, earnings, institutional ownership, risk, dividends and valuation.

Analyst Ratings

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This is a summary of current ratings for Hasbro and Funko, as reported by MarketBeat.com.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Hasbro 0 6 6 0 2.50
Funko 0 1 7 0 2.88

Hasbro currently has a consensus price target of $107.00, indicating a potential upside of 26.73%. Funko has a consensus price target of $12.38, indicating a potential upside of 52.03%. Given Funko’s stronger consensus rating and higher possible upside, analysts plainly believe Funko is more favorable than Hasbro.

Earnings & Valuation

This table compares Hasbro and Funko’s top-line revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Hasbro $5.21 billion 2.03 $396.60 million $5.46 15.46
Funko $516.08 million 0.76 $3.72 million $0.30 27.13

Hasbro has higher revenue and earnings than Funko. Hasbro is trading at a lower price-to-earnings ratio than Funko, indicating that it is currently the more affordable of the two stocks.

Insider & Institutional Ownership

80.8% of Hasbro shares are held by institutional investors. Comparatively, 39.4% of Funko shares are held by institutional investors. 11.0% of Hasbro shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.


Hasbro pays an annual dividend of $2.28 per share and has a dividend yield of 2.7%. Funko does not pay a dividend. Hasbro pays out 41.8% of its earnings in the form of a dividend.


This table compares Hasbro and Funko’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Hasbro 7.61% 36.36% 13.32%
Funko N/A N/A N/A


Hasbro beats Funko on 10 of the 15 factors compared between the two stocks.

About Hasbro

Hasbro, Inc. (Hasbro) is a play and entertainment company. The Company’s operating segments include the U.S. and Canada, International, and Entertainment and Licensing. From toys and games to content development, including television programming, motion pictures, digital gaming and a consumer products licensing program, Hasbro fulfills the fundamental need for play and connection for children and families around the world. The Company’s U.S. and Canada segment is engaged in the marketing and sale of its products in the United States and Canada. The International segment is engaged in the marketing and sale of the Company’s product categories to retailers and wholesalers in most countries in Europe, Latin and South America, and the Asia Pacific region and through distributors in those countries where it has no direct presence. The Entertainment and Licensing segment includes the Company’s consumer products licensing, digital gaming, television and movie entertainment operations.

About Funko

Funko, Inc., a pop culture consumer products company, designs and sells nostalgic bobble head figures in the United States and Europe. It also offers products in the categories of plush products, accessories, apparels, and homewares. The company offers its products to specialty retailers, mass-market retailers, and e-commerce sites; distributors for sale to small retailers; and consumers through its e-commerce business, as well as at specialty licensing and comic book shows, conventions, and exhibitions. Funko, Inc. was founded in 2017 and is headquartered in Everett, Washington.

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