Head-To-Head Survey: National CineMedia (NCMI) vs. Cogint (COGT)

National CineMedia (NASDAQ: NCMI) and Cogint (NASDAQ:COGT) are both small-cap business services companies, but which is the better investment? We will compare the two companies based on the strength of their risk, institutional ownership, profitability, earnings, valuation, analyst recommendations and dividends.

Institutional and Insider Ownership

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86.4% of National CineMedia shares are owned by institutional investors. Comparatively, 7.5% of Cogint shares are owned by institutional investors. 5.4% of National CineMedia shares are owned by insiders. Comparatively, 53.3% of Cogint shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.


National CineMedia pays an annual dividend of $0.68 per share and has a dividend yield of 12.5%. Cogint does not pay a dividend. National CineMedia pays out 170.0% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future.

Earnings and Valuation

This table compares National CineMedia and Cogint’s revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
National CineMedia $426.10 million 1.01 $2.50 million $0.40 13.65
Cogint $220.27 million 0.77 -$53.20 million ($0.72) -3.26

National CineMedia has higher revenue and earnings than Cogint. Cogint is trading at a lower price-to-earnings ratio than National CineMedia, indicating that it is currently the more affordable of the two stocks.

Risk & Volatility

National CineMedia has a beta of 0.55, indicating that its stock price is 45% less volatile than the S&P 500. Comparatively, Cogint has a beta of 0.12, indicating that its stock price is 88% less volatile than the S&P 500.

Analyst Recommendations

This is a summary of current recommendations and price targets for National CineMedia and Cogint, as reported by MarketBeat.com.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
National CineMedia 1 4 2 0 2.14
Cogint 0 0 3 0 3.00

National CineMedia currently has a consensus price target of $7.92, suggesting a potential upside of 44.99%. Cogint has a consensus price target of $6.33, suggesting a potential upside of 169.50%. Given Cogint’s stronger consensus rating and higher possible upside, analysts clearly believe Cogint is more favorable than National CineMedia.


This table compares National CineMedia and Cogint’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
National CineMedia 0.12% -55.42% 2.25%
Cogint -24.16% -18.16% -12.53%


National CineMedia beats Cogint on 9 of the 15 factors compared between the two stocks.

About National CineMedia

National CineMedia, Inc. is a holding company that engages in the provision of advertising, business meetings, event services and third-party theatre circuits under network affiliate agreements. It owns and operates the digital in-theatre network in North America, which is used to distribute content for its advertising promotions, Fathom Events. The company was founded on October 5, 2006 and is headquartered in Centennial, CO.

About Cogint

Cogint, Inc., a data and analytics company, provides cloud-based information and performance marketing solutions to enterprises in various industries in the United States. It operates in two segments, Information Services and Performance Marketing. The Information Services segment provides solutions to organizations in the risk management and consumer marketing industries. It offers CORE, a data fusion platform that provides information about individuals, businesses, and assets for banking and financial services companies, insurance companies, healthcare companies, law enforcement and government, the collection industry, law firms, retail, telecommunications companies, and corporate security and investigative firms. This segment also provides data acquisition solutions that enable clients to grow their customer databases by using self-declared consumer insights to identify, connect with, and acquire first-party consumer data and multi-channel marketing consent. The Performance Marketing segment operates Agile Audience Engine platform that helps brands, advertisers, and marketers find the right customers in the business-to-consumer vertical, including Internet and telecommunications, financial services, health and wellness, consumer packaged goods, careers and education, and retail and entertainment through mobile, Web, and in-app content environments. The company was formerly known as IDI, Inc. and changed its name to Cogint, Inc. in September 2016. Cogint, Inc. is headquartered in Boca Raton, Florida.

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