SP Plus (NASDAQ: SP) and Hertz Global (NYSE:HTZ) are both small-cap consumer discretionary companies, but which is the superior investment? We will compare the two companies based on the strength of their valuation, profitability, dividends, risk, analyst recommendations, earnings and institutional ownership.
This table compares SP Plus and Hertz Global’s net margins, return on equity and return on assets.
||Return on Equity
||Return on Assets
Earnings and Valuation
This table compares SP Plus and Hertz Global’s gross revenue, earnings per share and valuation.
||Earnings Per Share
Hertz Global has higher revenue and earnings than SP Plus. Hertz Global is trading at a lower price-to-earnings ratio than SP Plus, indicating that it is currently the more affordable of the two stocks.
This is a summary of recent recommendations and price targets for SP Plus and Hertz Global, as provided by MarketBeat.
||Strong Buy Ratings
SP Plus currently has a consensus target price of $42.00, indicating a potential upside of 18.64%. Hertz Global has a consensus target price of $15.00, indicating a potential downside of 27.43%. Given SP Plus’ stronger consensus rating and higher probable upside, analysts plainly believe SP Plus is more favorable than Hertz Global.
Institutional & Insider Ownership
96.4% of SP Plus shares are owned by institutional investors. 1.4% of SP Plus shares are owned by insiders. Comparatively, 0.3% of Hertz Global shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.
Volatility & Risk
SP Plus has a beta of 1.11, meaning that its share price is 11% more volatile than the S&P 500. Comparatively, Hertz Global has a beta of 0.53, meaning that its share price is 47% less volatile than the S&P 500.
SP Plus beats Hertz Global on 10 of the 14 factors compared between the two stocks.
About SP Plus
SP Plus Corporation (SP Plus) is a provider of parking management, ground transportation and other ancillary services to commercial, institutional and municipal clients in the United States, Puerto Rico and Canada. The Company’s segments include Region One (Urban), Region Two (Airport transportation), Region Three and Other. Region One (Urban) encompasses its services in healthcare facilities, municipalities, including government facilities, hotels, commercial real estate, residential communities, retail, colleges and universities, as well as ancillary services such as shuttle and transportation services, valet services, taxi and livery dispatch services. Region Two (Airport transportation) encompasses its services at all major airports, as well as ancillary services, which includes shuttle and transportation services and valet services. Region Three encompasses other operating segments, including USA Parking and event planning, including shuttle and transportation services.
About Hertz Global
The Hertz Corporation, a subsidiary of Hertz Global Holdings, Inc., operates the Hertz, Dollar and Thrifty vehicle rental brands in approximately 9,700 corporate and franchisee locations throughout North America, Europe, The Caribbean, Latin America, Africa, the Middle East, Asia, Australia, and New Zealand. The Hertz Corporation is one of the largest worldwide airport general use vehicle rental companies.
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