Reynolds American (RAI) Getting Somewhat Negative Media Coverage, Report Shows

Headlines about Reynolds American (NYSE:RAI) have been trending somewhat negative recently, according to Accern Sentiment. The research group scores the sentiment of press coverage by reviewing more than 20 million blog and news sources. Accern ranks coverage of publicly-traded companies on a scale of negative one to one, with scores closest to one being the most favorable. Reynolds American earned a daily sentiment score of -0.02 on Accern’s scale. Accern also gave media headlines about the company an impact score of 42.6609319825958 out of 100, meaning that recent press coverage is somewhat unlikely to have an impact on the stock’s share price in the near future.

Reynolds American stock remained flat at $$65.40 during midday trading on Friday. Reynolds American has a 52-week low of $43.38 and a 52-week high of $67.81. The company has a debt-to-equity ratio of 0.58, a quick ratio of 0.60 and a current ratio of 0.87.

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About Reynolds American

Reynolds American Inc (RAI) is a holding company. The Company’s segments include RJR Tobacco, which consists of the primary operations of its subsidiary, R. J. Reynolds Tobacco Company; Santa Fe, which consists of the primary operations of its subsidiary, Santa Fe Natural Tobacco Company, Inc, and American Snuff, which consists of the primary operations of its subsidiary, American Snuff Company, LLC.

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