Rubicon Project (NYSE:RUBI) Raised to “Buy” at SunTrust Banks

SunTrust Banks upgraded shares of Rubicon Project (NYSE:RUBI) from a hold rating to a buy rating in a research report released on Thursday, March 15th, Marketbeat.com reports.

Several other brokerages have also issued reports on RUBI. ValuEngine raised shares of Rubicon Project from a strong sell rating to a sell rating in a report on Friday, February 2nd. Craig Hallum raised shares of Rubicon Project from a hold rating to a buy rating in a report on Monday, January 22nd. Two research analysts have rated the stock with a sell rating, six have given a hold rating and two have issued a buy rating to the stock. The company presently has a consensus rating of Hold and an average target price of $4.95.

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NYSE:RUBI opened at $1.90 on Thursday. Rubicon Project has a 1 year low of $1.48 and a 1 year high of $6.28. The company has a market capitalization of $94.60, a PE ratio of -1.71 and a beta of 1.16.

Rubicon Project (NYSE:RUBI) last posted its quarterly earnings data on Wednesday, March 14th. The software maker reported ($0.37) earnings per share for the quarter. Rubicon Project had a negative return on equity of 23.33% and a negative net margin of 99.51%. The company had revenue of $31.41 million during the quarter, compared to the consensus estimate of $29.53 million. sell-side analysts forecast that Rubicon Project will post -0.97 EPS for the current fiscal year.

Hedge funds have recently modified their holdings of the company. Algert Global LLC bought a new stake in shares of Rubicon Project in the 3rd quarter valued at about $794,000. Dimensional Fund Advisors LP raised its holdings in shares of Rubicon Project by 83.0% in the 2nd quarter. Dimensional Fund Advisors LP now owns 1,866,791 shares of the software maker’s stock valued at $9,596,000 after purchasing an additional 846,857 shares during the period. Commonwealth Equity Services Inc bought a new stake in shares of Rubicon Project in the 3rd quarter valued at about $368,000. Ameriprise Financial Inc. bought a new position in Rubicon Project in the 2nd quarter valued at about $297,000. Finally, B. Riley Financial Inc. bought a new position in Rubicon Project in the 3rd quarter valued at about $288,000. 59.55% of the stock is currently owned by institutional investors.

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Rubicon Project Company Profile

The Rubicon Project, Inc provides technology solutions to automate the purchase and sale of digital advertising inventory for buyers and sellers in the United States and internationally. It offers applications and services for digital advertising inventory sellers, including Websites, mobile applications, and other digital media properties, to sell their advertising inventory; applications and services for buyers, such as advertisers, agencies, agency trading desks, and demand side platforms, to buy advertising inventory; and a marketplace over which such transactions are executed.

Analyst Recommendations for Rubicon Project (NYSE:RUBI)

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