ADT (ADT) and NXT-ID (NXTD) Head to Head Review

ADT (NYSE: ADT) and NXT-ID (NASDAQ:NXTD) are both industrial products companies, but which is the superior business? We will compare the two businesses based on the strength of their analyst recommendations, risk, earnings, institutional ownership, valuation, dividends and profitability.


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This table compares ADT and NXT-ID’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
NXT-ID -35.47% -108.28% -18.58%

Institutional and Insider Ownership

3.0% of NXT-ID shares are held by institutional investors. 19.2% of NXT-ID shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

Valuation and Earnings

This table compares ADT and NXT-ID’s gross revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
ADT $4.32 billion 1.58 $342.62 million ($0.35) -26.06
NXT-ID $23.31 million 1.90 -$8.26 million N/A N/A

ADT has higher revenue and earnings than NXT-ID.

Analyst Ratings

This is a summary of current ratings for ADT and NXT-ID, as reported by

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
ADT 0 1 7 0 2.88
NXT-ID 0 0 1 0 3.00

ADT currently has a consensus price target of $15.88, indicating a potential upside of 74.07%. NXT-ID has a consensus price target of $6.00, indicating a potential upside of 229.67%. Given NXT-ID’s stronger consensus rating and higher probable upside, analysts clearly believe NXT-ID is more favorable than ADT.


ADT pays an annual dividend of $0.14 per share and has a dividend yield of 1.5%. NXT-ID does not pay a dividend. ADT pays out -40.0% of its earnings in the form of a dividend. ADT has increased its dividend for 5 consecutive years.


ADT beats NXT-ID on 9 of the 14 factors compared between the two stocks.

ADT Company Profile

ADT Inc. is a provider of monitored security, interactive home and business automation and related monitoring services in the United States and Canada. The Company offers a range of products home security systems, home automation, security cameras, fire, home and safety, and monitoring services. It also offers residential, commercial, and multi-site customers a comprehensive set of burglary, video, access control, fire and smoke alarm, and medical alert solutions. Its 24/7 monitoring capabilities are enabled by 12 monitoring centers.

NXT-ID Company Profile

Nxt-ID, Inc., a security technology company, engages in the development of products and solutions for security, healthcare, finance, and Internet of Things (IoT) markets. It offers World Ventures SmartCard, a smartcard customized for WorldVentures, a travel company with approximately 500,000 members; and develops NXT SmartPay, a standalone solution with the ability to make payments on various devices through magnetic stripes, as well as through interaction with a terminal through EMC, near field communication (NFC), or barcode functionality. The company also provides Wi-Mag, an antenna and payment technology solution that is embedded in a mobile device to make wireless payments at various point-of sale terminals, which do not require NFC or EMV; and IoT Stamp, a connected electronics module that fits within various devices, including smartcards or watch bands. In addition, it offers monitored and non-monitored personal emergency response systems. Further, the company engages in developing MobileBio VoiceMatch, a method of recognizing speakers and specific words through multi-factor recognition; and facial recognition products, such as 3D FaceMatch and 3D SketchArtist for access control, law enforcement, and travel and immigration. It intends to serve companies, individuals, law enforcement, the defense industry, and the U.S. Department of Defense. Nxt-ID, Inc. was founded in 2011 and is based in Melbourne, Florida.

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