Yamaha Motor (OTCMKTS: YAMHF) and Harley-Davidson (NYSE:HOG) are both auto/tires/trucks companies, but which is the superior stock? We will contrast the two companies based on the strength of their earnings, valuation, profitability, institutional ownership, analyst recommendations, risk and dividends.
Insider and Institutional Ownership
95.9% of Harley-Davidson shares are owned by institutional investors. 0.6% of Harley-Davidson shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.
Earnings & Valuation
This table compares Yamaha Motor and Harley-Davidson’s top-line revenue, earnings per share and valuation.
||Earnings Per Share
Yamaha Motor has higher revenue and earnings than Harley-Davidson. Yamaha Motor is trading at a lower price-to-earnings ratio than Harley-Davidson, indicating that it is currently the more affordable of the two stocks.
This table compares Yamaha Motor and Harley-Davidson’s net margins, return on equity and return on assets.
||Return on Equity
||Return on Assets
Volatility and Risk
Yamaha Motor has a beta of 1.33, indicating that its stock price is 33% more volatile than the S&P 500. Comparatively, Harley-Davidson has a beta of 0.88, indicating that its stock price is 12% less volatile than the S&P 500.
This is a breakdown of recent recommendations and price targets for Yamaha Motor and Harley-Davidson, as reported by MarketBeat.
||Strong Buy Ratings
Harley-Davidson has a consensus target price of $51.50, indicating a potential upside of 22.44%. Given Harley-Davidson’s stronger consensus rating and higher probable upside, analysts plainly believe Harley-Davidson is more favorable than Yamaha Motor.
Harley-Davidson pays an annual dividend of $1.48 per share and has a dividend yield of 3.5%. Yamaha Motor does not pay a dividend. Harley-Davidson pays out 42.3% of its earnings in the form of a dividend. Harley-Davidson has raised its dividend for 7 consecutive years.
Harley-Davidson beats Yamaha Motor on 12 of the 16 factors compared between the two stocks.
Harley-Davidson, Inc. is the parent company for the groups of companies doing business as Harley-Davidson Motor Company (HDMC) and Harley-Davidson Financial Services (HDFS). The Company operates in two segments: the Motorcycles & Related Products (Motorcycles) and the Financial Services. The Motorcycles segment consists of HDMC, which designs, manufactures and sells at wholesale on-road Harley-Davidson motorcycles, as well as motorcycle parts, accessories, general merchandise and related services. The Company manufactures and sells at wholesale cruiser and touring motorcycles. The Financial Services segment consists of HDFS, which provides wholesale and retail financing and insurance-related programs to the Harley-Davidson dealers and their retail customers. HDFS is engaged in the business of financing and servicing wholesale inventory receivables and retail consumer loans for the purchase of Harley-Davidson motorcycles.
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