Financial Survey: SKY (SKYAY) vs. Its Peers

SKY (OTCMKTS: SKYAY) is one of 21 public companies in the “Television broadcasting stations” industry, but how does it compare to its peers? We will compare SKY to similar companies based on the strength of its analyst recommendations, institutional ownership, risk, profitability, dividends, earnings and valuation.

Insider and Institutional Ownership

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0.1% of SKY shares are held by institutional investors. Comparatively, 53.1% of shares of all “Television broadcasting stations” companies are held by institutional investors. 8.4% of shares of all “Television broadcasting stations” companies are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.

Analyst Ratings

This is a breakdown of current ratings and recommmendations for SKY and its peers, as provided by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
SKY 0 1 2 0 2.67
SKY Competitors 119 449 904 29 2.56

As a group, “Television broadcasting stations” companies have a potential upside of 38.66%. Given SKY’s peers higher possible upside, analysts clearly believe SKY has less favorable growth aspects than its peers.

Earnings and Valuation

This table compares SKY and its peers top-line revenue, earnings per share and valuation.

Gross Revenue Net Income Price/Earnings Ratio
SKY $16.50 billion $881.46 million 23.83
SKY Competitors $3.96 billion $355.86 million 18.00

SKY has higher revenue and earnings than its peers. SKY is trading at a higher price-to-earnings ratio than its peers, indicating that it is currently more expensive than other companies in its industry.


This table compares SKY and its peers’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
SKY Competitors 13.95% 16.42% 4.96%

Volatility & Risk

SKY has a beta of 0.72, meaning that its stock price is 28% less volatile than the S&P 500. Comparatively, SKY’s peers have a beta of 1.34, meaning that their average stock price is 34% more volatile than the S&P 500.


SKY pays an annual dividend of $1.29 per share and has a dividend yield of 1.8%. SKY pays out 41.9% of its earnings in the form of a dividend. As a group, “Television broadcasting stations” companies pay a dividend yield of 2.0% and pay out 33.4% of their earnings in the form of a dividend. SKY lags its peers as a dividend stock, given its lower dividend yield and higher payout ratio.


SKY peers beat SKY on 10 of the 15 factors compared.

About SKY

Sky plc, together with its subsidiaries, engages in entertainment and communications businesses. The company offers pay television broadcasting and home communications services, including broadband and telephone services; over-the-top subscriptions; and HD, UHD, multiscreen, line rental, second smartcard, premium HD, and mobile TV, as well as on demand services, such as Catch Up TV and box sets. Sky plc serves approximately 22.5 million residential and commercial customers in the United Kingdom, Ireland, Italy, Germany, and Austria. The company was formerly known as British Sky Broadcasting Group plc and changed its name to Sky plc in November 2014. Sky plc was incorporated in 1988 and is headquartered in Isleworth, the United Kingdom.

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