Analyzing Bridgeline Digital (BLIN) and Cloudera (CLDR)

Bridgeline Digital (NASDAQ: BLIN) and Cloudera (NYSE:CLDR) are both small-cap computer and technology companies, but which is the superior investment? We will contrast the two companies based on the strength of their profitability, dividends, institutional ownership, earnings, analyst recommendations, valuation and risk.

Analyst Recommendations

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This is a breakdown of current ratings and price targets for Bridgeline Digital and Cloudera, as reported by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Bridgeline Digital 0 0 0 0 N/A
Cloudera 0 6 5 0 2.45

Cloudera has a consensus price target of $20.67, suggesting a potential upside of 47.30%. Given Cloudera’s higher possible upside, analysts plainly believe Cloudera is more favorable than Bridgeline Digital.

Insider & Institutional Ownership

5.1% of Bridgeline Digital shares are held by institutional investors. Comparatively, 74.7% of Cloudera shares are held by institutional investors. 33.8% of Bridgeline Digital shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

Earnings and Valuation

This table compares Bridgeline Digital and Cloudera’s top-line revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Bridgeline Digital $16.29 million 0.49 -$1.60 million ($0.24) -7.92
Cloudera $367.44 million 5.39 -$385.79 million ($3.23) -4.34

Bridgeline Digital has higher earnings, but lower revenue than Cloudera. Bridgeline Digital is trading at a lower price-to-earnings ratio than Cloudera, indicating that it is currently the more affordable of the two stocks.

Profitability

This table compares Bridgeline Digital and Cloudera’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Bridgeline Digital -9.98% -7.81% -4.97%
Cloudera -104.99% -154.35% -32.23%

About Bridgeline Digital

Bridgeline Digital, Inc. operates as a digital engagement company in the United States. The company's iAPPS platform enables companies and developers to create Websites, Web applications, and online stores. It offers iAPPS Experience Manager, a marketing automation engine and content management system; iAPPS Content Manager that enables non-technical users to create, edit, and publish content via a browser-based interface; and iAPPS Commerce, an online B2B and B2C e-commerce solution, which allows users to manage domestic and international commerce initiatives. The company also provides iAPPS Marketier, an online marketing management solution that helps marketers drive to their sites through personalized and targeted marketing automation flows; and iAPPS Insights to manage, measure, and optimize Web properties by recording detailed events and mining data for statistical analysis. In addition, it offers iAPPS Social, a social media management solution that empowers customers to set up customized watch lists; and iAPPSds, a Web content management and e-commerce platform to multi-unit organizations and franchises. Further, the company provides digital strategy, Web design and development, usability engineering, information architecture, and search engine optimization services; application monitoring, emergency response, version control, load balancing, managed firewall security, and virus protection services; and shared, dedicated, and Software as a Service hosting services. It serves vertical markets, such as financial services, retail brand names, health services and life sciences, technology, credit unions and regional banks, and associations and foundations through its direct sales force. The company was formerly known as Bridgeline Software, Inc. and changed its name to Bridgeline Digital, Inc. in March 2010. Bridgeline Digital, Inc. was founded in 2000 and is based in Burlington, Massachusetts.

About Cloudera

Cloudera, Inc. is a developer of platform for data management, machine learning and advanced analytics. The Company allows enterprises to operate, manage and move workloads across multiple architectures, mixing on premises and cloud environments, including all major public cloud infrastructure providers. It operates through two operating segments: subscription and services. Its products include Cloudera Enterprise Data Hub, Cloudera Analytic BD, Cloudera Operational DB, Cloudera Data Science & Engineering, and Cloud Essentials. The Company offers Cloudera Data Science for programmatic preparation, predictive modeling and machine learning; Cloudera Real Time for online, streaming and rea ltime applications; and Cloudera Analytics for business intelligence and structured query language (SQL) analytics. It has developed the hybrid open source software (HOSS) development model, which helps customers in managing, operating and securing their data and data architectures.

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