Comparing J.Jill (JILL) & Cherokee (CHKE)

J.Jill (NYSE: JILL) and Cherokee (NASDAQ:CHKE) are both small-cap retail/wholesale companies, but which is the better stock? We will compare the two businesses based on the strength of their risk, profitability, analyst recommendations, institutional ownership, dividends, valuation and earnings.

Earnings and Valuation

This table compares J.Jill and Cherokee’s revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
J.Jill $698.15 million 0.32 $55.37 million $0.79 6.47
Cherokee $29.36 million 0.45 -$7.92 million ($0.71) -1.32

J.Jill has higher revenue and earnings than Cherokee. Cherokee is trading at a lower price-to-earnings ratio than J.Jill, indicating that it is currently the more affordable of the two stocks.

Analyst Recommendations

This is a breakdown of recent recommendations for J.Jill and Cherokee, as reported by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
J.Jill 0 3 3 0 2.50
Cherokee 0 0 3 0 3.00

J.Jill presently has a consensus target price of $7.33, suggesting a potential upside of 43.51%. Cherokee has a consensus target price of $7.83, suggesting a potential upside of 734.22%. Given Cherokee’s stronger consensus rating and higher possible upside, analysts plainly believe Cherokee is more favorable than J.Jill.


This table compares J.Jill and Cherokee’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
J.Jill 7.93% 22.73% 5.84%
Cherokee -130.24% -11.44% -5.09%

Institutional & Insider Ownership

24.1% of J.Jill shares are held by institutional investors. Comparatively, 63.1% of Cherokee shares are held by institutional investors. 8.7% of J.Jill shares are held by insiders. Comparatively, 9.2% of Cherokee shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.


J.Jill beats Cherokee on 6 of the 11 factors compared between the two stocks.

About J.Jill

J.Jill, Inc. operates as a specialty retailer of women's apparel under the J.Jill brand in the United States. It offers knit and woven tops, bottoms, and dresses, as well as sweaters and outerwear; and complementary footwear and accessories, including scarves, jewelry, and hosiery for misses, petite, and women. Its customers include women in 40-65 age range. The company markets its products through retail stores, Website, and catalog. As of January 28, 2017, it operated 275 stores in 43 states. J.Jill, Inc. is headquartered in Quincy, Massachusetts.

About Cherokee

Cherokee Inc. markets, manages, and licenses fashion and lifestyle brands for apparel, footwear, home products, and accessories worldwide. It owns or represents Cherokee, Hi-Tec, Magnum, 50 Peaks, Interceptor, Hawk Signature, Tony Hawk, Liz Lange, Completely Me by Liz Lange, Flip Flop Shops, Everyday California, Carole Little, Sideout, and other brands, as well as Saint Tropez-West, Chorus Line, All That Jazz, and Sideout Sport names. As of January 28, 2017, the company had 124 continuing license agreements covering in approximately 110 countries. Cherokee Inc. was founded in 1988 and is headquartered in Sherman Oaks, California.

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