Critical Survey: Safety (SAFE) vs. HFF (HF)

Safety (NYSE: SAFE) and HFF (NYSE:HF) are both small-cap finance companies, but which is the better stock? We will compare the two companies based on the strength of their dividends, valuation, analyst recommendations, profitability, risk, earnings and institutional ownership.

Earnings & Valuation

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This table compares Safety and HFF’s top-line revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Safety $23.23 million 13.70 -$1.82 million N/A N/A
HFF $609.48 million 3.09 $94.96 million $2.47 19.68

HFF has higher revenue and earnings than Safety.


Safety pays an annual dividend of $0.30 per share and has a dividend yield of 1.7%. HFF does not pay a dividend.

Analyst Recommendations

This is a breakdown of recent recommendations for Safety and HFF, as provided by

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Safety 0 6 1 0 2.14
HFF 1 3 0 0 1.75

Safety currently has a consensus price target of $19.78, indicating a potential upside of 13.09%. HFF has a consensus price target of $41.00, indicating a potential downside of 15.64%. Given Safety’s stronger consensus rating and higher possible upside, equities analysts plainly believe Safety is more favorable than HFF.

Insider and Institutional Ownership

41.5% of Safety shares are held by institutional investors. Comparatively, 92.6% of HFF shares are held by institutional investors. 1.2% of Safety shares are held by insiders. Comparatively, 5.7% of HFF shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.


This table compares Safety and HFF’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Safety N/A N/A N/A
HFF 15.58% 41.13% 8.87%


HFF beats Safety on 7 of the 12 factors compared between the two stocks.

About Safety

Safety, Income & Growth Inc. (NYSE:SAFE) is the first publicly traded company that focuses on acquiring, owning, managing and capitalizing ground leases. The Company seeks to provide safe, growing income and capital appreciation to shareholders by building a diversified portfolio of high quality ground leases. The Company, which is taxed as a real estate investment trust (REIT), is managed by its largest shareholder, iStar Inc. Additional information on SAFE is available on its website at

About HFF

HFF, Inc. provides commercial real estate and capital market services to the users and providers of capital primarily in the United States commercial real estate industry. The company offers debt placement services, such as construction and construction/mini-permanent loans, adjustable and fixed rate mortgages, entity level debts, mezzanine debts, forward delivery loans, tax exempt financing, and sale/leaseback financing to the owners of various properties comprising office, retail, industrial, hotel, multi-housing, student housing, self-storage, senior living, independent living, assisted living, nursing homes, condominiums and condominium conversions, mixed-use properties, and land. It also provides investment advisory services to commercial real estate owners; and equity placement and private equity alternatives and solutions, as well as assists clients in the sale of their commercial real estate debt note portfolios. In addition, the company offers private equity, investment banking, and advisory services, including equity capital to establish joint ventures relating to identified properties or properties to be acquired by a fund sponsor; private placements of preferred securities; advisory services for mergers and acquisitions, sales and divestitures, management buyouts, and recapitalizations and restructurings; and institutional marketing and fund-raising for public and private commercial real estate companies. Further, it provides loan sales and commercial loan servicing to life insurance companies. The company was founded in 1982 and is based in Dallas, Texas. HFF, Inc. is a subsidiary of HFF Holdings, LLC.

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