Financial Comparison: Wayfair (W) and Its Competitors

Wayfair (NYSE: W) is one of 20 publicly-traded companies in the “Catalog & mail-order houses” industry, but how does it weigh in compared to its competitors? We will compare Wayfair to similar companies based on the strength of its profitability, analyst recommendations, risk, dividends, valuation, institutional ownership and earnings.

Earnings and Valuation

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This table compares Wayfair and its competitors revenue, earnings per share and valuation.

Gross Revenue Net Income Price/Earnings Ratio
Wayfair $4.72 billion -$244.61 million -24.97
Wayfair Competitors $13.26 billion $329.84 million 37.29

Wayfair’s competitors have higher revenue and earnings than Wayfair. Wayfair is trading at a lower price-to-earnings ratio than its competitors, indicating that it is currently more affordable than other companies in its industry.

Volatility & Risk

Wayfair has a beta of 1.37, suggesting that its share price is 37% more volatile than the S&P 500. Comparatively, Wayfair’s competitors have a beta of 1.72, suggesting that their average share price is 72% more volatile than the S&P 500.


This table compares Wayfair and its competitors’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Wayfair -5.18% -31,507.11% -25.40%
Wayfair Competitors -0.91% -1,897.02% -2.41%

Analyst Recommendations

This is a breakdown of recent ratings and target prices for Wayfair and its competitors, as reported by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Wayfair 1 9 12 0 2.50
Wayfair Competitors 106 507 1901 49 2.74

Wayfair presently has a consensus target price of $85.90, indicating a potential upside of 22.88%. As a group, “Catalog & mail-order houses” companies have a potential upside of 4.44%. Given Wayfair’s higher probable upside, equities research analysts plainly believe Wayfair is more favorable than its competitors.

Institutional and Insider Ownership

71.1% of Wayfair shares are held by institutional investors. Comparatively, 51.5% of shares of all “Catalog & mail-order houses” companies are held by institutional investors. 37.8% of Wayfair shares are held by company insiders. Comparatively, 34.4% of shares of all “Catalog & mail-order houses” companies are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.


Wayfair competitors beat Wayfair on 10 of the 13 factors compared.

Wayfair Company Profile

Wayfair Inc. engages in the e-commerce business in the United States, Europe, and internationally. The company offers approximately 10 million products for the home sector under various brands. It offers a selection of furniture, décor, decorative accents, housewares, seasonal décor, and other home goods through its sites, such as Wayfair, Joss & Main, AllModern, DwellStudio, Perigold, and Birch Lane. Wayfair Inc. was founded in 2002 and is headquartered in Boston, Massachusetts.

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