Sogou (SOGO) versus Its Rivals Head to Head Analysis

Sogou (NYSE: SOGO) is one of 36 publicly-traded companies in the “Custom computer programming services” industry, but how does it weigh in compared to its peers? We will compare Sogou to similar businesses based on the strength of its risk, dividends, profitability, valuation, earnings, institutional ownership and analyst recommendations.

Analyst Ratings

This is a breakdown of current recommendations for Sogou and its peers, as provided by

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Sogou 0 1 2 0 2.67
Sogou Competitors 166 803 1483 53 2.57

Sogou currently has a consensus price target of $13.77, suggesting a potential upside of 62.53%. As a group, “Custom computer programming services” companies have a potential upside of 35.84%. Given Sogou’s stronger consensus rating and higher probable upside, equities research analysts clearly believe Sogou is more favorable than its peers.

Insider & Institutional Ownership

8.0% of Sogou shares are held by institutional investors. Comparatively, 55.2% of shares of all “Custom computer programming services” companies are held by institutional investors. 14.5% of shares of all “Custom computer programming services” companies are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

Valuation & Earnings

This table compares Sogou and its peers top-line revenue, earnings per share (EPS) and valuation.

Gross Revenue Net Income Price/Earnings Ratio
Sogou $908.36 million $82.20 million 29.21
Sogou Competitors $2.02 billion $194.16 million -0.27

Sogou’s peers have higher revenue and earnings than Sogou. Sogou is trading at a higher price-to-earnings ratio than its peers, indicating that it is currently more expensive than other companies in its industry.


This table compares Sogou and its peers’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Sogou N/A N/A N/A
Sogou Competitors 2.85% -25.54% 5.21%


Sogou peers beat Sogou on 7 of the 11 factors compared.

Sogou Company Profile

Sogou Inc. provides search and search-related services in the People's Republic of China. The company provides Sogou Search, a search engine; and Sogou Input Method, a Chinese language input software for mobile and PC MAUs. It also offers search and search-related advertising services; Internet value-added services related to the operation of Web games and mobile games developed by third parties; and online reading services, as well as other products and services, including smart hardware products. The company was incorporated in 2005 and is based in Beijing, the People's Republic of China. Sogou Inc. is a subsidiary of Inc.

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