True Drinks (OTCMKTS: TRUU) and ChromaDex (NASDAQ:CDXC) are both small-cap consumer staples companies, but which is the superior stock? We will compare the two businesses based on the strength of their institutional ownership, analyst recommendations, dividends, profitability, earnings, valuation and risk.
Insider & Institutional Ownership
10.1% of ChromaDex shares are held by institutional investors. 10.1% of True Drinks shares are held by company insiders. Comparatively, 11.6% of ChromaDex shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.
Volatility and Risk
True Drinks has a beta of 1.23, indicating that its stock price is 23% more volatile than the S&P 500. Comparatively, ChromaDex has a beta of 1.04, indicating that its stock price is 4% more volatile than the S&P 500.
This is a summary of recent recommendations for True Drinks and ChromaDex, as provided by MarketBeat.
||Strong Buy Ratings
ChromaDex has a consensus price target of $7.50, suggesting a potential upside of 87.97%. Given ChromaDex’s higher probable upside, analysts clearly believe ChromaDex is more favorable than True Drinks.
Earnings & Valuation
This table compares True Drinks and ChromaDex’s revenue, earnings per share and valuation.
||Earnings Per Share
True Drinks has higher earnings, but lower revenue than ChromaDex.
This table compares True Drinks and ChromaDex’s net margins, return on equity and return on assets.
||Return on Equity
||Return on Assets
ChromaDex beats True Drinks on 9 of the 11 factors compared between the two stocks.
True Drinks Company Profile
True Drinks Holdings, Inc. develops, markets, sells, and distributes naturally flavored water in the United States. The company offers AquaBall Naturally Flavored Water, a vitamin-enhanced and naturally flavored water drink. It also markets and distributes Bazi All Natural Energy, a liquid nutritional supplement drink. True Drinks Holdings, Inc. distributes its products through various retail channels, such as grocery stores, mass merchandisers, drug stores, and convenience stores, as well as through online retailers. The company was formerly known as True Drinks, Inc. and changed its name to True Drinks Holdings, Inc. in October 2012. True Drinks Holdings, Inc. was founded in 2008 and is headquartered in Irvine, California.
ChromaDex Company Profile
ChromaDex Corporation, a natural products company, discovers, acquires, develops, and commercializes patented and proprietary ingredient technologies. The company offers bulk raw materials for use in dietary supplements, food, beverages, and cosmetic products; Nicotinamide riboside (NIAGEN), a vitamin found naturally in milk for enhancing cardiovascular health, glucose levels, cognitive function, and anti-aging effects; Pterostilbene (pTeroPure), a polyphenol and antioxidant used in health related fields; and Immulina, a spirulina extract and compound, which is used for improving human immune function, as well as developing Pterostilbene and caffeine co-crystal ingredients, and anthocyanins ingredients. It also provides reference standards, materials, and kits to conduct quality control of raw materials and consumer products; and fine chemicals and phytochemicals for research and new product development applications. In addition, the company offers a range of contract services, including routine contract analysis for the production of dietary supplements, cosmetics, foods, and other natural products, as well as elaborate contract research for clients in these industries; and consulting services in the areas of regulatory support, new ingredient or product development, risk management, and litigation support, as well as product regulatory approval and scientific advisory services. Further, it assists customers in creating processes for manufacturing of natural products using green chemistry, as well as developing quality verification seal program, phytochemical libraries, plant extracts libraries, and databases for cross-referencing phytochemicals. The company markets and sells its products directly in the United States and Canada; and through distributors in Europe, China, Japan, South Korea, Brazil, Australia, New Zealand, Taiwan, South Africa, India, Indonesia, Malaysia, Singapore, Thailand, and Mexico. ChromaDex Corporation is based in Irvine, California.
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