Financial Contrast: Sina (SINA) & Its Rivals

Sina (NASDAQ: SINA) is one of 182 publicly-traded companies in the “Prepackaged software” industry, but how does it contrast to its competitors? We will compare Sina to related companies based on the strength of its analyst recommendations, valuation, risk, profitability, dividends, institutional ownership and earnings.

Analyst Recommendations

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This is a breakdown of recent ratings and recommmendations for Sina and its competitors, as provided by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Sina 0 1 7 0 2.88
Sina Competitors 1063 5550 11523 447 2.61

Sina presently has a consensus price target of $137.63, indicating a potential upside of 48.25%. As a group, “Prepackaged software” companies have a potential upside of 5.43%. Given Sina’s stronger consensus rating and higher possible upside, equities analysts clearly believe Sina is more favorable than its competitors.

Earnings and Valuation

This table compares Sina and its competitors gross revenue, earnings per share and valuation.

Gross Revenue Net Income Price/Earnings Ratio
Sina $1.58 billion $156.56 million 44.42
Sina Competitors $1.67 billion $249.35 million -0.19

Sina’s competitors have higher revenue and earnings than Sina. Sina is trading at a higher price-to-earnings ratio than its competitors, indicating that it is currently more expensive than other companies in its industry.

Insider & Institutional Ownership

66.1% of Sina shares are owned by institutional investors. Comparatively, 59.5% of shares of all “Prepackaged software” companies are owned by institutional investors. 7.4% of Sina shares are owned by insiders. Comparatively, 22.0% of shares of all “Prepackaged software” companies are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.


This table compares Sina and its competitors’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Sina 9.89% 3.99% 2.74%
Sina Competitors -5.66% -80.78% -1.71%

Volatility & Risk

Sina has a beta of 1.14, suggesting that its stock price is 14% more volatile than the S&P 500. Comparatively, Sina’s competitors have a beta of -17.32, suggesting that their average stock price is 1,832% less volatile than the S&P 500.


Sina beats its competitors on 9 of the 13 factors compared.

Sina Company Profile

SINA Corporation, through its subsidiaries, operates as an online media company in the People's Republic of China. It operates, an online brand advertising portal that provides region-focused format and content, including multimedia news; business news coverage and personal finance columns; sporting events news; automobile-related news; entertainment news and events; technology updates; interactive video products, such as news, sports, entertainment, and education; and education, digital, fashion, eLadies, luxury, health, collectibles, travel, and other interest-based channels. The company also offers SINA mobile, a mobile portal, which provides news information and entertainment content from for mobile users in mobile browser and application format. In addition, it operates that offers self-expression products to enable users to express themselves on Weibo platform; social products to promote social interaction between users on Weibo platform; discovery products to help users discover content; notifications, games, VIP membership, and mobile apps; advertising and marketing solutions; and tools and application programming interfaces. Further, the company offers MVAS, which allow users to receive news and information, download ring tones, mobile games and pictures, customize caller ring back tones, and participate in dating and friendship communities. It also provides eReading, a one-stop shop for book reviews; and online payment, data licensing, and enterprise services. SINA Corporation was founded in 1997 and is headquartered in Beijing, the People's Republic of China.

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